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The Fascinating History of Fanta #shorts #fanta #drinks
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The history of Fanta can be traced back to Germany in the 1940s.
Fanta was created by The Coca-Cola Company’s German subsidiary during World War II when access to Coca-Cola was scarce due to the war.
Max Keith, the head of Coca-Cola at the time, decided to create a new beverage using available and affordable ingredients.
Keith and his team came up with a formula using leftover ingredients, including whey and apple fibers as well as various fruit flavors. The resulting drink was a carbonated beverage that they named "Fanta."
Fanta was initially introduced to the German market in 1940 and gained popularity during the war. It was positioned as a substitute for Coca-Cola and marketed as a refreshing and uplifting drink.
After the war, Fanta faced challenges in rebuilding its brand image as it was associated with the war years. In the 1950s, Fanta was reintroduced to the international market and started to expand globally.
Fanta was created by The Coca-Cola Company’s German subsidiary during World War II when access to Coca-Cola was scarce due to the war.
Max Keith, the head of Coca-Cola at the time, decided to create a new beverage using available and affordable ingredients.
Keith and his team came up with a formula using leftover ingredients, including whey and apple fibers as well as various fruit flavors. The resulting drink was a carbonated beverage that they named "Fanta."
Fanta was initially introduced to the German market in 1940 and gained popularity during the war. It was positioned as a substitute for Coca-Cola and marketed as a refreshing and uplifting drink.
After the war, Fanta faced challenges in rebuilding its brand image as it was associated with the war years. In the 1950s, Fanta was reintroduced to the international market and started to expand globally.
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