7 popular podcast formats: Which one is right for you?

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Ready to upgrade your podcast game? Explore the 7 trending formats and choose the one that matches your interests for an unforgettable listening journey.

With more than 460 million podcast listeners, podcasts have become one of the best ways for brands to connect with their target audiences.

However, setting up your podcast requires a lot of work, from deciding on content topics to actually recording a podcast episode. Before you jump into doing all that work, it’s important to first decide on the right format for your podcast that not only works for the type of content you’re looking to create but also resonates well with your audience.

In this article, we’ll review the top 7 popular podcast formats so it’s easier to decide on the right one for your brand.

#1. Interview podcasts

Interview podcasts are when a host or the podcaster is interviewing a guest on their show. It’s the most common podcast format used by brands worldwide and can be compared to a TV host show. The host interacts with guests by asking them important questions or discussing topics they are passionate about.

#2. Co-hosted podcasts

Co-hosted podcasts, unlike interview podcasts, involve two or more hosts who converse with each other to discuss a topic or talk about an important issue.

#3. Educational podcasts

Educational podcasts are similar to interview or co-hosted podcasts but are more focused on offering a learning experience for audiences.

#4. News podcasts

Similar to popular news outlets like BBC and Fox News, news podcasts' main purpose is to deliver the latest news or updates within a specific industry or niche

#5. Solo podcasts

Solo podcasts, just like the name suggests, are podcasts that don’t require a co-host or any guest; only the podcaster is the main speaker.

#6. Fictional topic podcasts

Fictional topic podcasts follow the same format as solo or co-hosted podcasts, but instead of topics, fictional stories or experiences are discussed.

#7. Short podcasts

Some topics don’t require a longer, traditional-style podcast, as there’s simply not much to talk about. This is where short or bit-sized podcasts come in.

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