Dr. Markus Wuebben (CrossEngage) & Dr. Mark Elsner (Echte Liebe) – Acquisition vs. Retention

CrossEngage Co-Founder Dr. Markus Wuebben and Echte Liebe Founder Prof. Dr. Mark Elsner present Acquisition vs. Retention: Why it’s a Match.
As the platform economy grows, the CRM landscape has changed with heavily lowered procedural switching costs. As switching costs decrease, the temptation is to focus heavily on acquisition rather than retention. As the pair demonstrate, customer retention today often can and often should mean re-acquisition.