Instagram Retargeting Has Changed FOREVER!

We have just seen a big new change to Instagram retargeting.

We've been able to retarget people who have engaged with our Instagram account for a while...

But now we can specifically retarget our Instagram followers.

This is big.

In this video I show you how to create this new Instagram ads custom audience.

And I describe when you want to use this new Instagram targeting option.

#instagramads #instagramfollowers

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[tuffcore]

Hi Ben, just want you to know that for the past few years you've been playing big part in my business, cannot wait to work with you and your time this year!

[ElvinWalker]

You putting this up for free is actually clutch - praise to you

[Brahmdagh]

Advantage audience + retargeting existing followers could be a killer combo.

[arpitpoddar]

Hi Ben, great video as always. I don’t see the option to target my Instagram followers yet 😢

Is it rolled out to limited accounts or am I missing something?

[thehouseofisisco]

Hi Ben! Love your videos always so thorough and informative🙌🏾. I’ve tried to run warmer audiences ( people that’s interacted with IG & FB page) through my retargeting ads. These audiences are typically smaller than 5, 000 in size but my estimated daily reach is always at zero and i get a messages that says this audience is too small and may not perform well. Any advice on this? Or a work around that you’ve found?

[danialde]

Hey Ben, does "Anyone who started following the profile of this professional Instagram account" mean, that ONLY people who are actually following AND people who could follow this account or only the *people who are following right now being involved?* (I think the second one is true)
The Lookalike Audience is then the option to play ads to people similar to the already existing visitors?
So: Custom Audience Lookalike? (Is that correct?) 🤔

[emorybryan]

What formats are available on social networks, and what size creatives are needed for them?

[panagiotispagakis]

Ben What about placements? We leave it as it is and we adjust the sizes from the ad section?

[dmitriyrazmyslovich]

Hi Ben, great video as usual. Would you recommend we use this inside our Warm Audience Ad set instead of "Everyone who engaged with this professional account" for our IG selection? (To recap you recommend these 5 to be in the Warm Audeince Ad Set : Warm Audience (customer list, email list, website visitors, video ad watchers, FB interactions, IG interactions)).

[MuhammadUsman-rb]

We can also create lookalike audiences of followers and target that to get followers...right?

[spavalnia]

Thank you so much Ben! Great work as always <3🌴

[NikNik-pxjz]

Hey Ben, what’s the minimum budget per Ad? Not for an adset. If we want to run ads for a local business within 50 miles of a radius. Does $5/ad work?

[ThePlantParadigm]

Great vid - I feel like your video editor absolutely crushed this edit, although the intense shakiness was a tad distracting from your advice

[Bboy]

Hi Ben when I create the Instagram Followers Audience and choose it do I have to specify the country or will it target all my followers in all their respective countries automatically, Instagram doesn't allow you to see all the countries followers come from only the top 10 so it seems strange that you would have to add the countries because theirs no way of knowing all of them

[mohamedabdulhameed]

great retargeting option. and i have one doubt - minimum followers count (like 300 to 1k) to utilize this feature?

[gramercyatelier]

FB now allow 6 separate custom audiences based on the business IG profile activity. I have a small following of 15, 000 on IG. The custom audiences allowing for Engaged, or Engaged with Ad/Post, Visited IG are 3-5 times larger i.e. 45, 000 (visited) -75, 000 (engaged). It would seem the best is to go for the largest audience in this situation perhaps.

[low_easy]

Can I create an audience with people who engaged with a SPECIFIC POST on my instagram? Or the only option I got is the general one in 365 days?

[TRUMAHFIA]

THANKS FOR THE UPDATE! APPRECIATE IT !

[dollo]

What is he using on his laptop to get to that?

[johannesandreasgribfibiger]

Already tried using an ad set targeting instagram page viewers and no budget is being spent on the ad set for some reason . It’s still at £0 after 24 hours. The audience size should be decent as we also run influencer campaigns that bring traffic to the insta page. Do you know why this might be?