I Paid a Stranger $25 to edit my Pizza Commercial

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GEAR USED IN THIS VIDEO:

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[turtleyanddoggy]

this guy just finessed us into watching an ad for 10 minutes


now that is big brain advertising

[jeremylar]

“$25” was the best. It actually look like an authentic pizza advertisement rather than doing too much in which it takes away the pizza aspect of the advertisement. Sometime simple is the best and better.

[a-troubleshooting]

25$ is underselling his skills too much.... I felt sad :( He's easily one of the most worth in this episode.

[adntigger]

2-year update: 25 dollar guy went from 45 reviews to 553, and his standard package price went up to $100. He made you a commercial for $25, but your "commercial" for him was priceless! 👏

[dougc]

me: *skips a 20 second ad that could actually be useful*
also me: *willingly watches a 13 minute video of a pizza ad*

[theMagos]

This guy is a genious, he found out how to make people watch your commercial over and over for 13 minutes.

[urielxdd]

When a 25$ stranger does better than a high prestige advertising company.

[alme]

Him: they gave me the edits quite fast huh

Them probably: free creative direction with good quality footage???!!!! *drops every other project*

[darklight]

The $25 guy undervalued himself soo much that people hating on the $500 guy.

[Inqui]

$25 might have been the lowest player, but he is the only one who put a piece of his soul in the commercial for every dollar he got.
All hail $25 dollar guy.

[gavinbundrock]

When you realize this guy got you to watch the same ad 25 times

[zin]

When you see the 25$ guy’s ending, then all the rest become worthless

[terryeffinp]

The first one you could hear a crackling fire at the oven, that is the one thing that sold me. First video was the best. That was an excellent touch.

[Perifroog]

The first voiceover guy sounds more like he should be narrating documentaries

[ArtisticallyME]

You know it’s good when Daniel rips the score paper 😂

[b.b]

Daniel: The transitions were too abrupt and could’ve been way more smoother.

Me (who has never edited a commercial in my life): Yeah totally agree, definitely not worth the price.

[NATESOR]

When you realize you just got tricked into watching 13 minutes of PI CO ads...

[asothes]

The 500 dollar one just felt busy. Most of the other ones were kind of pleasing while the 500 dollar feels like the kind of add where I would instantly look for the "skip ad" button

[christoffer]

Professional editor and director here. I would say that all of this depends so much on the direction given to the editor. Most of the times the direction is incorporated into how the piece is going to be edited, so it's unusal to see first edits based on just the material and music alone without any direction. I like these kinds of experiments because it's a look into the creative process of the first edit, the actual one editors can do on their own before directors, producers and clients have their say. I think most of these were well done, but I don't think the price difference is really a justified comparison. Price can also be about how experienced the editor is working with directors and producers. There are many people really creative who never worked in a collaborative manner and that's where the price usually shows itself. The ability to consistently input creative quality for each and every iteration of feedback from others. So even though some high paid editors might be considered less good in these edits, they might be well worth it in a collaborative space. Since there's so much else going on in commercial editing, with target audiences, visions, company identity markers etc. it's very hard to actually know the direction just based of music and material.

So I would say, all of these creative editors did a fine job. It's hard to value between them due to the factors above. But it's interesting to see how things like this plays out. It's just important to remember that editing is collaborative and that follow-up feedback run-throughs are just as much a part of the process as these first edit results.

[ZQueenOfRandom]

The $25 guy needs to charge more and not undervalue himself. I enjoyed his the most.