Email Deliverability & List Optimization | Kay Peacey | The Online Course Show #202

In this episode of The Online Course Show (#202), Jacques Hopkins and email deliverability expert Kay Peacey delve into strategies for improving email deliverability and list management. Learn the basics and best practices that can enhance your email reach instantly and debunk common myths about deliverability.

Kay shares insights about her membership model designed for ActiveCampaign users, offering courses, a support community, and personalized assistance. The episode also touches on using the Bonjoro software for personalized video messaging, and offers a discount code.

Key topics discussed:

Enhancing Email Deliverability: Use available tools and follow basic steps for immediate improvement.
Online Course Creation: How these can be a lucrative business venture.
Importance of Accurate Sender Information: How setting clear expectations and building trust can prevent your emails from ending up in spam.
Software Utilized: ActiveCampaign, Lifter LMS, WP Fusion, Circle Communities, Airtable, WooCommerce subscriptions.
Monitoring Engagement: The importance of tracking open rates and clicks for identifying unengaged contacts.
Accelerated ActiveCampaign: A free training course covering segments, tags, contacts, and automations in ActiveCampaign.
The Membership vs Course Dilemma: Learn about Kay's journey towards choosing a membership model.
The Truth About Email Deliverability: Dispelling misinformation and enhancing your email's chances of reaching the inbox.
This is an indispensable listen for anyone involved in email marketing or seeking to make a mark in the online course business.

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