Is Simplicity Just Minimalism? The Guide to Simplicity in UX Design | Smart City Navigators Podcast

What determines the success of an app?

While factors such as ensuring there is a need for the product, picking the right technology and having a smart marketing strategy are all significant to making your product stand out and retaining users, there is one crucial element that must not be overlooked: the user experience.

And what is the key to providing a user-friendly experience? Simplicity.
We invited NaviParking’s Chief Design Officer, Jakub Sroka to the podcast to discuss this fascinating topic and what we discovered was that simplicity is actually quite … complicated.

“The simplicity is about removing as many obstacles in achieving a set goal by our user, our target customer, so I believe it all boils down to offering the simplest means of achieving something.”

As a designer, creator and artist with over a decade-worth of experience in the IT industry, Jakub has plenty of insights, knowledge and real-life experience to share with our viewers on how to create smart and user-friendly UX design. Watch the entire episode to hear them

About us:
Smart City Navigators is a podcast that explores topics related to innovation, sustainability and technology. It was created by NaviParking, a tech startup with a mission to use technology to have a positive impact on cities and their citizens. Featuring experts from all fields and from all over the world, it helps its listeners understand the broad concept of the smart city.

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