Barbie: How it became such a *huge* success

Barbie has passed the $1 billion mark in under a month and has solidified its spot as the blockbuster of the summer - here are some of the most important steps the team took to achieve this major success!

Let us know: What was your favorite moment in the Barbie movie + favorite Margot Barbie pink carpet look from the promo tour?

#Barbie #BarbieMovie #BarbieMovie2023 #GretaGerwig #MargotRobbie #MargotRobbieBarbie #BarbieBillion #Barbillion #BoxOffice #Blockbuster #MovieOfTheSummer #PinkCarpet #BarbieFatcs #BarbieMovieFacts #Filmmaking #Director #FemaleDirector #FunFacts #InterestingFacts #TheTake #Shorts #YouTubeShorts

[mhawang]

Margot Robbie and Greta Gerwig had to fight for a lot of things in this movie. I don’t think Mattel should get the credit for “letting them” realize their creative vision. Mattel only care about rebranding Barbie and selling toys.

[bipolarewok]

I'm glad this movie made a billion dollars. Not only because I liked it but because we needed to put an end to all the directors saying things like "it bombed because it's too feminist" or "because it was a female lead movie" (I'm looking at you Elizabeth Banks).
No. This might be the most feminist mainstream blockbuster ever and it's doing just fine. So no, if your movie's a flop then maybe it's because it's not that good.

[akidmyself]

Every detail in the movie was unbelievable. The humor was spot on and I couldn't stop laughing. It's nostalgia + self awareness at its finest and the ending is so sweet.

[jazzyjaz]

This movie deserves it billion achievement

[jasminefaith]

my favorite part was definitely the set and costumes.

[XXLady]

I haven't seen this movie, and I can't say I'm super interested in it.

What I absolutely LOVE about this movie is how irrationally angry so many men are that it was made. Like they're so pissed it exists, and that it hugely outperformed Oppenheimer, a more male-centric movie.

Men HATE IT when women have things for ourselves 😂

[hinkhall]

Gotta say I stand corrected on this movie.

I didn’t think it would flop but also, I never thought it would make a billion clams. I was not sure who the primary demo for this movie was gonna be.

🤷🏻‍♂️🤷🏾‍♂️

Oppenheimer, on the other hand is doing exactly as I imagined: critically acclaimed, kinda big in terms of Box Office, but not MCU big. Heck, not even Fast and Furious big. But rather, Chris Nolan big.

I’m just happy we’re moving away from super hero and Star Wars hegemony at the box office. 😅

[kathleensmith]

Haven't seen the movie. But I love Greta's work. Her film Ladybird has a special place in my heart. Unforgettable. I feel the Barbie film has become a cultural phenomenon that, as a woman, I need to see to know what the other kids are doing. 🥳

[TrulyMademoizelle]

They spent more on marketing than the actual movie

[JMBBrasil]

It’s cuz it’s Barbie and they advertised it like crazy!! Spent more on that than making the film and we know they spent a lot on the film just by looking at the set.

[samfilmkid]

I swear this movie was made for this channel and this channel alone.

[hinkhall]

1:05:45 - Divine Beast Vah Naboris is my jam!

[andieallison]

People (especially men) are super mad that the Dumb Pink Girl Movie outdid their Smart Man Science Film and I guarantee they haven't seen either one 🤣🤣

[dianeridley]

It's all about timing. Up to now, each "blockbuster" film was some type of superhero trope. I may see it on a theater, but I preferred seeing Oppenheimer. THAT is a literal blockbuster, and landbuster, and country buster..

[Scout]

Not all Film- MAKING but Film - MERCHING done in a fashion that made the audience curious.

[Bllue]

Waiting for all the Oppenheimer fans to come say it did better



(Idk who did better i just have seen them go off on reddit)

[Mirrorgirl]

Ah the mansplaining in these comments...lol

[ILvIsekai]

She should thank conservatives in her acceptance speech. They were also key to the movie's Box office success.

[luisa]

For the same reason people fall for the .99 trick... Marketing works

[doctorinsomnia]

Don't forget 6 decades of commercials brainwashing generation after generation of little girls and no matter how obnoxiously woke & man-hating the feminist script is, the nostalgia for their iconic toy which remains from girlhood to adolescence through womanhood, will guarantee a monstrous box-office, this move would've been a smash hit in any generation, and no I'm never going to see it, for obvious reasons....