Collapsing Cooling Towers // Ecotricity

Green electricity didn't exist in the world back in 1996. When we offered it for the first time, we became not just Britain’s but the world’s first green electricity company – and we kick-started the now global green electricity movement. Our mission was and remains to change the way electricity is made and used in Britain.

We chose this focus because conventional electricity is responsible for 30% of Britain’s carbon emissions – it’s our biggest single source as a nation, and therefore the biggest single thing we can change.

Social

[werdna]

Intended message: tear down power plants
Received message: save the power plants

[spycrabsiege]

This is depressing and violent. Stop cooling tower abuse.

[roxrequiem]

I love how one of the four cooling towers in one clip was like.
"It was a pleasure serving with you all."

[kowalski]

0:27 They saluted their nation before they fell, accepting their fate calmly and professionally. Those towers are what men should aspire to be like, real men.

[viiikalendasjulii]

This more gives you the feeling
"Each day, hundreds of innocent Cooling Towers are brutally murdered."

[GrandCorsair]

This just makes them seem more sympathetic when you put cute faces on them and have them look terrified as they crumble. The faceless turbines popping up in their place makes weirdly ominous. What's a odd advertisment.

[FirefoxisredExplorerisblueGoog]

Thank you for tripling my energy bill.

[CraftySouthpaw]

I love how this ad campaign completely backfired by making people feel sorry for cooling towers. 😂

[PlayerZeroStart]

I love how this ad was made to be very anti-nuclear energy, but all it's done is convinced the commenters to never get rid of nuclear towers

Edit: Yes, I get it, they're coal not nuclear towers. Doesn't change the point of my comment at all.

[Potates]

The most ironic thing about this is that nuclear is starting to make a bit of a comeback now that more people start to realize that it actually has very little pollution.

[Netherwolf]

8 Years later.... and I'm still more worried about the Cooling Towers.... yet I find his whimsically hilarious.

[G_Nok]

Almost cry at 0:33, one of them wakes up only to see his partner dies before he faces the same destiny. Also is sad that one of them will never know what happened.

[Sassywizard]

This looks like something Amazing world of Gumball would do! 😂

[colonelthyran]

You successfully convinced me to never support the demolition of power plants. Poor cooling towers ;_;

[grahamfisher]

I grew up in the Megawatt valley, along the River Trent..
the huge sound made from the Staythope power station cooling towers, releasing the water back into the trent, was incredible..

[at]

0:29 went down like a soldier. Mad respect.

[n-bonapartisan]

Is the person who made this a ruthless killer? The towers are so cute.

[nilt_pl]

That isn't smoke, that's steam, steam from the steamed clams we're having. mmm steamed clams

[isaackellogg]

0:14 he never got to have his last cuppa!

[marijnslotboom]

Nuclear electricity has nothing to do with carbon emissions tho