Localization Interview: What language to choose when localizing into multilingual Singapore?

Continuing our interview with Min, we discussed about specific topics about language preferences localizing products into Singapore, such as movie subtitle localization, and explored the possibilities in localizing products into Singlish. Watch this episode to learn more about how the demographic population and choices of languages/tones would resonate better with your target audiences!

00:00 Intro
00:41 Demand for localization into Singlish and local ad campaigns in Singapore
03:24 Multi-culturalism and challenges in localization
05:53 Movie subtitle translation and localization in Singapore
07:44 Language preferences of four official languages in different contexts
10:03 TV channels of Singapore

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