Coffee with April Episode 32: Preparing for the World Brewers Championship

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This week, we’re discussing our approach to coffee competitions as we prepare for the World Brewers Championship 2018, this year held in beautiful Belo Horizonte, Brazil.

After winning the Swedish National Championship earlier this year, we deconstructed our performance and judge feedback in order to ensure we could improve and make the changes necessary to score well on an international level. Over 40 competitors from all across the globe will meet in this years championship, aiming to display the most innovative brewing techniques, excellent customer service skills as well as enthralling presentations. In this weeks video, we explain our approach to this competition and our key tips on how to optimise your performance and measure your development.

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We welcome your thoughts and feelings on the topics raised in this weeks video, as well as other ideas you would like to see us discuss in the future. We really appreciate your feedback and support.

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Produced by April Coffee - 2018