Unlock Your Marketing Potential: B2B Marketing KPI Guide by LinkedIn to Boost Your Campaigns

Are you marAre you marketing with a blindfold on?

B2B marketing KPI pocket guide by LinkedIn highlights 10 key metrics to help.

The crush:

Here’s 3 problems that bite if you market with blindfolds on:

- Give up on a winning campaign too soon
- Let a losing campaign run on too long
- Miss the opportunity to spend more on a champion campaign

This all leads to - cash burn and lost revenue.

Plus, hours spent on Zoom calls discussing ‘what our competition are doing in their adverts’.

When the answers are in your numbers.

Solution: Peter Druker said it best, ‘What gets measured, gets managed’.

Which has been remixed in recent years, ‘What gets measured, gets improved’.

Here are 4 paid advertising metrics from the ‘pocket guide’ and 4 FOCUS areas to improve:

1. Cost per click - if your CPC is high, then your targeting is the focus.

2. Click through rate - if your CTR is high, then your ad creative is the focus.

3. Conversion rate - if your conversion rate is low, then your webpage is the focus.

4. Cost per acquisition - If CPA isn’t sustainable, then your offer or pricing is the focus.

Remember, ‘What gets measured, gets improved’.

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