Plenary 14: Panel discussion: The ultimate ‘seamless’ traveller journey

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Resilience & Innovation Summit, Sarajevo July 6-7, 2024.

Discussion will dissect what makes up the user journey from end-to-end and what that perfect mapping of a journey should look like. Key themes entail the future of digital marketing, loyalty and rewards, personalisation, pre-trip, on-trip and post-trip.

Alastair Crossley, Global Head of Travel, AXA Partners

Ivan Rednai, Sr. Managing Consultant, Mastercard Advisors

Maggie Bazemore, Knowledge Management Director, Mr and Mrs Smith Hotels

Moderator: Peter Melcher, Sr. Principal, EMEA Public Relations, SABRE Corp.

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