Does your city need a brand to be relevant? | S2E30

On, OoruLabs, India's premier urban issues podcast, Sathya Sankaran, Host of the podcast and Susheel Nair debate the need for branding the city and who gets to define this brand?

The conversation explores the concept of branding a city and the role of taglines in defining a city's identity. The speakers discuss the need for a tagline that encompasses the diverse characteristics and aspirations of a city like Bengaluru. They highlight the importance of public participation in determining the city's brand and suggest conducting surveys and gathering public opinions. The conversation also emphasizes the need for the government to deliver on the promises made through the tagline and the importance of social cohesion and inclusivity in the branding process.
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Keywords
city branding, tagline, identity, public participation, government, social cohesion
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Takeaways
Branding a city involves creating a tagline that represents the city's identity and aspirations.
The tagline should encompass the diverse characteristics and aspirations of the city and have buy-in from the public.
Public participation and surveys can help determine the city's brand and tagline.
The government should deliver on the promises made through the tagline to maintain trust and credibility.
Social cohesion and inclusivity are important in the branding process to create a sense of belonging and participation.
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Sound Bites
"Who gets to determine the city's brand?"
"The city offers so many things to so many people, how do you even brand it?"
"How do you determine the city's brand when you don't know what the future holds?"
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Chapters
00:00 Introduction and Exploring the Concept of City Branding
14:23 Determining the City's Brand
22:03 Challenges in Branding a Diverse City
27:24 Considering the Future in City Branding
30:14 Branding Bengaluru as a Sustainable and Innovative City
38:59 Conclusion and Call for Public Participation
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Stock video and picture credits to various contributors. All rights belong to respective owners. Show notes generated by Riverside AI.
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[Albetroz]

For carrying all of South India & giving everyone a livelihood we should be called "The Lifeline of South India".

[chandraravikumar]

As “Garden City” Bangalore was clean, beautiful, and blooming. As the ”IT City” Bengaluru is filthy, ugly and rotting. So whose brand should be slapped on a city?