Modern Customer Engagement Journey: Movable Middle

SECC's “Modern Customer Engagement Journey” research reached more than 30 consumers via on-camera interviews to learn what they think about energy, smart home technology, their electricity providers and more amid the COVID-19 pandemic.

This video highlights the values, behaviors and motivations of the Movable Middle, a consumer segment that tends to be middle-of-the-road in most energy-related issues.