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Trust vs. Attention
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In sales trust is worth more than attention.
I could strip naked right now and for better or probably worse… I’d likely have your attention.
Sellers don’t realise that they’re choosing attention over trust when they spam their prospects with crappy emails, or they cold call them sounding desperate on the phone.
When you’re completing your sales activities today, have a think about how each one of these touch points is going to land with your prospects.
Are you building trust or are you begging for their attention instead?
In sales trust is worth more than attention.
I could strip naked right now and for better or probably worse… I’d likely have your attention.
Sellers don’t realise that they’re choosing attention over trust when they spam their prospects with crappy emails, or they cold call them sounding desperate on the phone.
When you’re completing your sales activities today, have a think about how each one of these touch points is going to land with your prospects.
Are you building trust or are you begging for their attention instead?
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