Achieving Product Market Fit [with PMF Score]

In this video, we look at the best framework to find product market fit: the Product Market Fit Score. This framework puts a number on your progress and tells you what you should be working on next, making it incredibly useful. We show you exactly how to implement and use it, and also share some proof of our guest's successful use of the framework.

The core of the framework is a simple question: "How would you feel if you could no longer use the product?" The Product Market Fit Score is the number of people that answer "very disappointed."

Overall, the Product Market Fit Score is an incredibly useful tool for finding your product market fit, identifying your target persona, and determining what to build next. Check out the video for more details!

The Product Market Fit Score was invented by Sean Ellis in his book Growth Hacking in 2017, and later, Rahul Vohra, founder of the email client Superhuman, wrote a fantastic blog post on it. We provide links to both in below.

Guest Herbert Bay:

Earkick:

Sean Ellis and Growth Hacking:

Rahul Vohra Blog Post:

Product Market Fit Video:

Raw Startup Free Newsletter:

Raw Startup Blog:

Raw Startup T-shirt:

#ProductMarketFit #PMF #ProductMarketFitScore

[alexeycherkashin]

In the last year and a half I worked on a side project in my leisure time. After watching your videos I decided to take a sabbatical for a year in my primary job. I need it to fully switch gears to the product. Because "it's time to stop watching and go build something". Sabbatical starts May 1st. Super scary as I used to have stable work for the last decade. Wish me the best 🙂

[amanbrar]

Heini I’ve now been slurping up all your videos - I have to say… of ALL the amazing channels around these critical startup/product/dev themes. Your content is the most clear and concise. My new go to SME. This channel should have 100x the viewership 🙏🏽

[jeromecloetens]

I loved this video! Although I'm not a big fan of surveys because, in my experience, the results never really capture the true feedback of the user, this approach is simple and effective. It's a great way to segment users and improve product-market fit. Thanks again, Heini!

[siljareuter]

Hi - I love the content of your channel and the style of presentation. I have learned in the last two weeks so much from your videos how to think about my Start up, how to grow and what important steps are. Thank you a lot.

[muldermx]

Heini it just keeps on getting better and better. So useful! Thx. Gil

[marekdajnowski]

Thank you for the amazing eye opening video! I love the Fit Score and I am surprised that we ignore users who are not dissapointed of not using the product - but it makes sense totally.

[Bkman]

Very impressed with these videos, much appreciated

[ianochieng]

Interesting 💯💯💯. Always learning something new at Raw Startup. This class has come at the right time when we are starting to do a product market fit. All the way from Kenya🙏🏿.

[hiphopvirgins]

Incredible info. Can this be applied even earlier on, when one is at the MVP building stage?

[CodingExpress]

Thank you sir for this eye opening topic. God bless you

[datshotdoe]

Hey, Heini. Great video as always. I was just wondering, is it possible to find product market fit in another way, before you have finished developing the app, as this will cut down a lot of time and work?

[RPGPlayground]

Excellent advice and very clearly delivered! I've been doing this with my users and I'm at 52% very disappointed. It's still in alpha I'm sure I can get it to more than 60% 😀. By the way, I saw Vivino is being developed by Symphony, and I work with some of their developers.

[mustafamiracerkesim]

Again a great video. Thank you for your efforts. Did they ask you this directly in the mvp or at a later stage? Because such a question from the first product may be too early. At which stage of the product version do they ask such questions that measure activity rather than when do they ask customers? MVP or version 1 2 3? I hope I made my question clear.😇

I heard something like this from a vc. He said that close the shop for a day. If your users knock on your door for you to open the shop, then you will find market fit. 

I also think product market fit is just one of the fits. The Revenue model fit is also very critical. I think this is the stage that comes after product market fit. What do youu think about that Heini?

[maxsuttorp]

Do you send out this survey to the same people? And how often do you ask them?

[yourofficialrealtor]

But is it really a true barometer of PMF to ask the user how they feel about your product after only 2 visits ?

[homeirahabibigofoli]

Thanks a lot for your wonderful lessons but l dont have any idea about real time for asking feedback from end user would you pls guid me, l m a big fan of your video from Iran thanks again

[SharpViola-gd]

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