The Mysterious Case Of Tumblr Live (And How I Cracked It) (Sort Of)

Outro Song: "Driving in The Rain" by Timecrawler 82

[LeetaMaybe]

"Speed dating with an audience" is absolutely the first group activity in HELL

[honestlynotsponsored]

I think that if Tumblr introduced PowerPoint compatibility with their lives, that would be successful. Tumblr would go crazy for PowerPoints.

[DDruxy]

I think having tumblr live on my dashboard really wouldnt annoy me so much if it wasnt so "hot women in your area coded"

[tehgreatrandini]

The CEO gleefully giggling while asking "how much would you pay for that?" in response to someone saying they wanted to remove tumblr live made my blood pressure spike.

[noitsbecky]

the fact that the tumblr CEO is an Elon Musk fanboy really tells you everything you need to know

[littlemsterious]

ngl streaming a blank wall for a few hours sounds like a bit that tumblr would normally love if weren't for the rest of the weirdness

[nellfromhell]

nothing says tumblr user like an instinctive fear of beautiful women

[AKA]

Every time I open tumblr today, I think about that post from a few years ago saying how logging on and blocking porn bots from your blog is the Internet equivalent of waking up and pulling weeds from your garden. Because that’s what I do. Every day. I wake up and report at least a dozen porn bots.

[selkiefluff]

If they had introduced this feature at the peak of tumblr mob utopia in like 2014, Strange would have drama and unhinged controversy materials to pay the bills well into her 80s 😭 People would be streaming digging up graves or hissing at people in destiel cosplays for sure.

[what-ymmf]

I hate that all social media sites try to be other social media sites. If i would wanna watch live streams id do that on a video streaming platform. I dont wanna see real people on tumblr. Tumblr is my anonymous, wacky safe space. Tumblr live just makes me sad.
And the worst thing about it is the bright "new" on the icon that doesn't go away.

[dagnyholt]

I really want to know if the tumblr CEO is aware of how much more traction they would get if tumblr went back to allowing NSFW Content.

[namechangermcgee]

i love how this video is borderline investigative journalism

[kordeliiius]

the streamers saying "welcome to tumblr" to father strange of all people is so insanely absurd to me, I cant stop laughing

[PinkSkunkSleepy]

tumblr: you aren't allowed to have anything adult in your streams or we'll ban you
also tumblr: but before that we're going to use your streams as clickbait despite the fact that it's clickrepellent on our webbedsite

[baramenhardova]

"Category ten piss on the poor moment" is something I'm absolutely adopting into my vocabulary (at least for Tumblr purposes).

[emackenzie]

By far the most frustrating part of Tumblr Live is having to go in and snooze it every seven days. Just let me disable the damn thing

[unicornclutter]

the weird thing is if it hadn't looked like a different website and like i would totally get a virus if I used it, I'd prob enjoy streaming fun little zine making videos and halloween crafts. Like they didn't customise what it looked like and that really kind of damaged the chances of regulars using it because I think most of us are sort of scared to even click onto it in case we get scammed.

[ryetome]

I had a friend who interviewed to work for Automattic and apparently they're a HOT mess. The only reason they have Tumblr still is because the CEO views it as his little pet project and keeps swearing he can make it profitable. The devs basically have the freedom to do whatever the hell they want if he doesn't notice but stuff like Live were 100% his idea. My friend's interviewer didn't seem to think it was a good idea but Matt has spoken (apparently he's also a shitty boss but that's neither here nor there)

[ClaireSunshine]

I feel like if Tumblr just like- Did a Wikipedia-esq "Hey would you mind donating to help keep us going?" Tumblr users would actually go along with it.

The way they're implementing Tumblr Live is so antithetical to Tumblr that it's no fucking wonder everyone despises it.

[michaeltonus]

Looking forward to the inevitable follow up video titled "Tumblr's Lawyers Wrote To Me, Then It Got Worse".