#Insurtech and #Insurance Start-Ups: 3 tips for success for insurance #innovation

While supporting a corporate insurtech start-up on how to gain more B2B and B2C customers, I learned three things about the do's and don'ts of insurance innovation. First, having an innovative core insurance product does not mean that you also apply modern and innovative marketing strategies. For the other two learnings and how the mothership can support but not suffocate a corporate insurance start-up, feel free to see the video.

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