2021 Mercedes Benz S Class Digital Lights

The new Mercedes-Benz S-Class redefines the automotive luxury segment with numerous innovations. Not only does it become much more intelligent, it also takes the driving experience to a new level. The focus here is on the individual, who is able to experience the luxury sedan with all of their senses. The new generation of Mercedes-Benz User Experience (MBUX), for example, offers both drivers and passengers innovative possibilities for interaction and personalization. More than ever before, the interior fulfils the claim of a “third place,” a private refuge between home and work. The new S-Class also sets new standards in terms of safety - for example, it is the first series-produced passenger car to feature rear-seat airbags to protect rear passengers in the event of a frontal collision. These and many other innovations underscore Mercedes-Benz's claim that the S-Class is the best automobile in the world. And it’s built in one of the most modern automobile production facilities in the world: with the “Factory 56”, the manufacturer is opening the car factory of the future on the same day as the world premiere. The innovative production technologies and processes of the factory can also be seen at the digital world premiere of the S-Class. Thus, viewers can gain a comprehensive picture of the new luxury sedan and its place of origin for themselves with informative and entertaining insights. In addition, Mercedes-Benz is making extensive in-depth information available for download in the form of videos, graphics, press releases and images on Mercedes me media. There is also the opportunity for dialogue with experts from Mercedes-Benz.