BUGATTI – A New Era: Design Philosophy

In the second episode of the storied marque's 'A New Era' docuseries, Director of Design, Frank Heyl, explores how the timeless form of the BUGATTI TOURBILLON is shaped by the pursuit of speed and the incomparable emotion of experiencing a BUGATTI in this exciting new chapter.

BUGATTI's Director of Design delves into the thrill and challenge of crafting a fresh incarnation of quintessential BUGATTI design philosophy.

"With over 115 years of history, there is a rich legacy of design DNA that we can reference. We have a guiding line emphasizing what defines a BUGATTI. What we need to take into account is this: form always follows performance."

#BUGATTI #BUGATTITourbillon #TOURBILLON #PourLÉternité
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[moonsword]

I could listen to Frank talk about Bugatti design, history and technology all day! He knows how to perfectly capture and communicate the essence and emotion of these magnificent machines. Just one of the many geniuses at Bugatti...Thank you Frank!

[Ozilus]

These 8 minutes are magical... Straight up poetry

[ShinGmotion]

I actually love the new buggati design

[Buran]

Congrats for the work of the whole team, the Tourbillon seems both a technical marvel and a timeless piece of art.

[mohammedayanuddin]

Bugatti Is Not Just A Car, It's An Emotion 💝

[Visakh_S_Nair]

Why don't you guys compete in races like the old times.

[urbanstrencan]

Bugatti Tourbillon is just gorgeous 😍😍😍, design of it is just work of art

[_izaan.ahmed_]

This is what the perfect definition of a (HYPER-CAR) looks like🫡🔥.

[Habiballahafkhami]

That why a bugatti is always different
The vision they have

First is your feeling about the car

I am sure this new bugatti is legendary car
Three best legend groups all together create this revolutionary monster

Love u keep going the journey is freshly began

Bugatti always has and had different DNA which is proved🔥☠

[TK-hrho]

Thank you Henry Catchpole for the oily aluminium ❤️
Gorgeous car

[whereto-ca]

Brilliantly Engineered Experience in every ride. Beautiful. Great video.

[eDriveToday]

What a great piece of interview (or presentation... whatever you call it). This is probably first time in many years that I watched an interview multiple times...! Wow!!! that man is pouring his heart out.... amazing clarity on what a Bugatti stands for... what it should look like.. and how it needs to be machined to look and feel GREAT... in another 100 years time. !!!! Incredible!!!!

[godjames]

Thank You, Bugattis' The Power of performance is in the history and craft of the design and heritage of the brand. Thank you EUROPE, and all the citizens of the union that are watching ; viewing the (2024) PARIS, Olympics 🇪🇺

[nitishchaudhary]

for me, this car has more graphical presence compared to the Chiron.

[keweiming]

I really fall in Love with the Tourbillion!!!❤❤❤

[Davidbermann]

The mutual touch of the car and the driver

[Finnjaymakes]

Whenever Bugatti thinks of a new idea, my inner car nerd comes out to say “wake the fuck up bro” and that’s how I randomly wake up.

[davodavtyan]

Just my dream car for future to have own Bugatti.

[militarymaster]

Bugatti is more of architecture, luxury and comfort then comes speed which is totally different from koeinssegg ideology they just focus on speed even if you see theirs a huge difference between weight of tourbillion and jesko absoult, that literally says if its Bugatti its no longer comparable

[TusharKelshikar]

Yes, the design is evolutionary, but the revolution is in there, as Frank rightly said.