It’s Getting Harder to Spot a Deep Fake Video

Fake videos and audio keep getting better, faster and easier to make, increasing the mind-blowing technology's potential for harm if put in the wrong hands. Bloomberg QuickTake explains how good deep fakes have gotten in the last few months, and what's being done to counter them.

Video by Henry Baker, Christian Capestany

QuickTake Originals is Bloomberg's official premium video channel. We bring you insights and analysis from business, science, and technology experts who are shaping our future. We’re home to Hello World, Giant Leap, Storylines, and the series powering CityLab, Bloomberg Businessweek, Bloomberg Green, and much more.

Subscribe for business news, but not as you've known it: exclusive interviews, fascinating profiles, data-driven analysis, and the latest in tech innovation from around the world.

Visit our partner channel QuickTake News for breaking global news and insight in an instant.

[business]

We have some exciting news! We’re launching channel Memberships for just $0.99 a month. You’ll get access to members-only posts and videos, live Q&As with Bloomberg reporters, business trivia, badges, emojis and more.

[lun]

2018: Deep fake is dangerous
2020: DAME DA NE

[MrPatpuc]

This is terrifying.

Imagine when deepfake videos can frame innocent people as guilty.

[aguyonasiteontheinternet]

The real terrifying thing about this video is that it was uploaded 4 years ago.

[myusernameis_pasword]

I think rules and laws about deep fakes should be put in place before this gets any worse because real harmful things can happen to people's reputations and even the fact that people can claim innocence for crap they did say!

[brianmchaney]

2008: Pics or it didn't happen.
2018: Pics are a lie.

[nufizfunslower]

Imagine developing advanced technology and people using it to make memes

[jadkleb]

Other than the funny comments and memes this is actually extremely terrifying...

[willdwyer]

Putting Tom Hanks as Forrest Gump into archival TV footage could be considered early deepfake video. They digitally manipulated the lips of the other people in the scenes to move in sync with an impersonator's voice.

[ChrisSche]

It won’t be long until video, photographs, or audio recordings are no longer considered evidence in a court of law.

[cjezinne]

At first, I thought this was going to be bad... but then I saw the Nicolas Cage renders and then life made sense again

[ghdhfgh]

This video was posted 4 years ago. Imagine how hard it is now.

[pcandrsn]

I seriously thought they were going to reveal that the guy at 0:56 was, himself, a deep fake.

[OsaZain]

Imagine the potential for blackmail :/

[spetzy]

This was 4 years ago. Let that sink in.

[bignickofficial]

I love how there are millions of issues in the world that need solutions, and instead, we figured out how to be more manipulative. 🤦‍♂️

[henrytherobot]

*This would never have happened if Nicholas Cage didn't exist* 😜

[timber]

I wonder if this technology has or will be used in the war right now? It's absolutely something to consider when watching media today.

[sifutophmasterofeyerolling]

It's insane how much the technology improved it just 4 years, we now have an almost perfect TTS voices as well.

[Ceshua]

Back in the days where everyone says: "Video evidence can't lie."
2018:

(Edit)
2020: Baka Mitai