How To Manage A Tech Company As a Non-Technical Founder

▸▸ Complete resource: Learn How to Launch And Gain Traction In A Noisy Market. Grab your copy of the Idea to Exit Mini-Course™ here:

You don’t need to know how to code to manage a successful SaaS business. In this video, I share the 4 things you DO need to master as a non-technical tech founder.

Instagram: @danmartell
Twitter: @danmartell

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Contents of this video:
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00:00 - Introduction
01:14 - What makes me an expert at business management
02:40 - How to find A-players for your business
04:35 - How to manage (and not micro manage) your technical team
08:24 - How to verify/analyse technical talent as a non technical founder
10:34 - How to protect yourself from vulnerabilities as a non-technical founder
11:55 - The four things you NEED to do as a non-technical business founder (recap)
12:14 - The Idea To Exit™ Mini Course

[danmartell]

You don’t need to know how to code to manage a successful SaaS business. In this video, I share the 4 things you DO need to master as a non-technical tech founder.

[meloniegreen]

You have contributed so much to me. Thank you! As a non technical founder, I've relied on videos like yours coupled with hiring on fiverr. I've worked with wonderful creative developers from India, Indonesia, Ghana and more!

My biggest take away is the process of brining in an adviser and the tools we can use to audit our process and protect what we're building. Thank you again!

[PhilipUK]

Very useful thank you as I had no idea about CICD pipeline ++. Luckily I have a technical partner who is investing his teams time but I do have a consultant to provide an overview

[mohamadchaaban]

This mate knows what he is talking about. I got in an accelerator program charge me 20k in return of giving me to pitching night in order to raise money for the MVP. I’m the middle of the way they ask me for another 40k to do the predev work (task flow and user flow). Now I’m stuck (coz I will not pay them 40k after blindsiding me). But yea I’m stuck in the middle. I will find a way around it. It will just take some extra time

[baberamin_ca]

Good insights Dan, thanks. Getting the team to document is one of the hardest things

[alekswalker]

Literally awesome video. Dan, you’re the best entrepreneur I’ve ever seen, ngl

[TiatunTiatun]

Thank you for sharing Dan! The advice you provided is excellent, and I will implement it.

[georgecastillo]

Thanks Dan, your a blessing!
Love your insight... we think alike, accept you have all the expierence!

[swallow]

00:01 Key Strategies for Non-Tech Founders
01:45 As a non-technical founder, focus on finding talent and leveraging their skills.
03:21 Consider global market for talent to manage costs
05:05 Learn source code management and CICD pipeline for tech company management as a non-technical founder.
06:48 Implement source code management, CICD pipeline, agile development
08:20 Focus on establishing processes and talent verification for managing a tech company
09:47 Managing a tech company as a non-technical founder requires working with technical advisors and protecting yourself.
11:34 Protect yourself and assets through insurance and bug bounties

[assilbellaoui]

You read my mind and answered my prayers making this video lol

[samtavoosian]

If Elon Musk was able to learn aerospace on his own then you can learn these too

[dpklabs]

Great video Dan. As a developer I am exploring going into coaching or advisement. I've done some on the side for friends and friend of friends. This video reminded me of insights I knew about, but need to bring to the table when coaching others. Do you have videos/articles/etc you would recommend taking a look? Thanks in advance

[phalgunachugh]

I really enjoyed the insights shared by you. thank you

[nommapillar]

You just suggested outsourcing. Grossss Bean Counter philosophy.

[MaureenGibbons]

Well I’ve got half of one of these 🤦🏼‍♀️.

[danmartell]

▸▸ Complete resource: Learn How to Launch And Gain Traction In A Noisy Market. Grab your copy of the Idea to Exit Mini-Course™ here:

[GrowWithWill]

That tip on hiring a technical advisor once a week is a GREAT one! It doesn't only save you time, you'll be sure you have someone more versed in that world than you are.

[thespur]

Hello Dan. Thank you for your advice and insights. As a non technical founder currently overseeing the building of a consumer app. This video is very informative.

It manages to address many of the concerns that I have had, but didnt know how to not only put it into words. But how to structure some of it and put it in a list form.

[neverenough]

@danmartell Question pls, if I trust my dev team and I felt like they are doing a good job so far, will hiring a tech advisor have negative impact on the current trust we have between me and the dev team? How to avoid this embarrassing situation but at the same time get what I wanted to make sure the codes are good?

[barrymak]

One of the best videos with solid tips for non technical founders. Thank you!