Relaunching Websites: SEO Strategies for a Smooth Transition

Are you ready to level up your website relaunch game? We've got you covered with advice on search engine optimization, content migration, and promoting your strongest content while ditching the old, low-performing stuff.

We also tackle the nitty-gritty of optimizing URL structures and redirects for a seamless transition. You'll learn how a short URL base can work wonders and why preparing for potential future restructures is essential.

Finally, we share SEO housekeeping tips, explore the significance of having a well structured sitemap and discuss tracking 404 requests, core web vitals, and accessibility issues.

Highlights
00:00 Intro
00:36 Overview
01:13 Strategy #1: Content Migration
08:05 Strategy #2: Slugs
19:06 Strategy #3: Redirects
25:41 Strategy #4: Google Search Console

Links

[lloydsaul]

German Ben Affleck and Dave Attel bringing their web strategy A-game. Love to see it. :)