5 Industries That Are Getting Crushed by Google in their SEO

Google is becoming more strict each and every single day when it comes to certain industries. The kind of information related to these industries can have a lasting impact on people's lives and Google doesn't want to be guilty of people consuming bad information when it comes to sensitive areas in their lives. Today I'm going to break down five industries that are getting crushed by Google in their SEO.

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Look, as Google continually grows and dominates the web even more, sometimes it's going to be at the expense of other industries and you can't blame them and you can't get mad. It's their company. They should be able to do whatever they want and yeah, of course, privacy and all that kind of stuff, and of course certain things need to be regulated but in general, they should be able to control what they want.

The same goes with their algorithm updates. You may not like that your traffic goes down. I may not like that my traffic goes down but hey, my traffic when it goes up, it's great, when it goes down, it's sad, but in general Google has done a great thing for the world because it's helped us turn a lot of traffic and a lot of sales.

So here's five industries that are going to be crushed by Google in terms of of their SEO.

The first is travel agencies. Travel agents are likely to be one of the biggest impacted, negatively impacted by some of their latest updates. A few years ago Google introduced featured snippets.

Google also made it where you can start buying products and services, directly from Google search results.

Now you may look at that as a bad thing, but as from someone who's a searcher, that's a great experience.

As a marketer, of course, I'd rather have people on my website. In theory, great update, but in reality, businesses will loose traffic and potentially sales from this, especially if you're an industry that's offering flights, hotels or anything related to travel.

Google itself has virtually become a travel company.

Now to give you an idea of how big of an impact this is, according to forbes, Expedia even ousted their CEO, due to poor performance. In other words, it's hard for anyone in the travel industry right now.

The next industry that Google is really shaking up, a start-up business.

The ability to compete with businesses who have built authority in the online world, you know, it's just getting harder and harder cause some of these have been around for 5, 10 years and they dominate the listings.

Even in terms of pay per click, the cost per keyword is so high, most start-ups these days are raising money for sales and marketing, the money is not really going towards development. It literally is going towards sales and marketing.

No-one is searching for their brand, they're a start-up. They've got to build it from scratch. You know how hard that is? SEO is not going to help you build a brand, content marketing is not going to help you build a brand, you got to go above and beyond.

And as a start-up, they're going to struggle with that. That means you're going to have to guest post more. You're going to have to do podcasting, more videos, more social media marketing, you can do SEOs, speak at conferences.

The next industry, the health industry.

They want a doctor to speak on medical-related stuff. They don't want a marketer like me to speak on medical-related stuff. In other words, they're really picky about who is releasing what content. This is one of my favorite updates, even though I have medical related companies that we do marketing for and health related companies.

Another industry that got hit really hard is finance and legal industry.

Google has just created an algorithm, not just about ranking the best content, it's about making sure the content they are ranking aren't impacting people in negative ways and hurting their lives.

And last but not least, tech gadget companies.

Google themselves is dominating the tech industry because their products are really affordable.

And you're probably wondering, "wait, how is this going to affect all the other tech companies and stuff like that?" Well, few things, one, if you search for things like "cellphone" or "cellphones for sale", Google Pixel comes up first.

#SEO #NeilPatel #DigitalMarketing

[TheJdellinger]

Who gives this guy a thumbs down?

He puts in a lot of work sharing helpful info with the rest of us.

I for one, greatly appreciate him.

Thank you, Neil!

[GeeksPulse]

Google makes it tough for people starting out. Barrier to entry. Yes they provided the platform, however it's tough to balance, consumer, advertisers and content creators.

[chris-palmer]

**Thanks for taking the time to point all of this information out Neil, I am always thrilled to see videos from you** BUT CAN NOT WAIT to have a 20 min live chat on the future of SEO and what it takes to reach the top.

[aniballecter]

Okay, from what I've understood then Google is a company that:
It is not an expert travel company but makes recommendations and offers products on trips (shows travel prices).
It is not a medical expert company and is not a doctor but sells medical products (example: "cough syrup").
It is not a technology company but sells smartphones.

And although he does all that he dares to teach honesty by creating an algorithm that controls who writes on each topic.

That in my town is called hypocrisy.

Greetings.

[AndrewGoldman]

As someone that works in the supplement manufacturing space, I can tell you that the health industry absolutely got WHACKED by the EAT update in June. My organic traffic dropped by over 50% in July vs. June. Although we've bounced back & our rankings have improved over the last 6+ months, my traffic is still nowhere near the levels it was at during Q1 & Q2.

[laveshpuraswani]

A big thanks to you sir for providing us valuable information for free. Your each video has value. And you deserve to dominate digital marketing industry. Thanks again 😊

[benjaminbehrens]

Travel agencies getting less traffic and sales is probably the single greatest thing ever... EVERY traveling company is so scummy... dark patterns on all their websites, tricking people into paying for stuff they dont need/want or didnt even realize they were paying for.

[KevinNairne]

Hey Neil, thanks for that very valuable update because no one wants to start work in a area which is new to them and then find out that they're not only having to combat the opposition but Google also, another really great video, thank you.

[Richardisonline]

Awesome content ...thanks for sharing Neil

[musawirshaikh]

What are the actual solutions for those industries ?
How to overcome ?

[unmiss-com]

Stop complaining that Google takes away the search traffic.
Stop complaining that Facebook takes away the organic reach.
Big companies have their own goals - they develop their CX.
Start producing content and products that people want to have.
Direct traffic is your purpose, number one!
Brand recognition is more important than ever.

[deeppocketsforex]

The best of the best! You really know your craft

[latestpunjabisongs]

So can you suggest that how can i fight with Google?

[mssofftoLearnDigitalMarketing]

Great knowledge mr perfect
I appreciate you

[akashpohal]

Finally, I finished watching all your VIDEOS
Yes, I did.
There was much to learn, from it., the tools, plugins, websites that your recommended, etc and your strategies are awesome.
I will be looking for more of your videos, thank you for your free contents.

[SingingEmotion]

Hi Neil. Hope u r doing good. You have mentioned about ranking of some key industries hampered, but you have not mentioned the way out, as to how they can get the same back or at lesat improve. Also, but i have noticed the two wesbite of the same industry, one completely out of google ranking, while other one which was nowhere on first page, now got the first page how come that happened?

[JewelryBubble]

I really appreciate your videos. I am learning best practices on SEO from you. Thank you Neil

[LaraFabans]

I was reading an article about SEO in 2020, and it mentioned how brand building is a must this year because organic social is pretty much dead. I think that dovetailed nicely with your point about how small and start-up companies will be crushed because no one is looking for them. I think one key is to build up your reputation around solutions for a specific problem. Then your brand name will be mentioned often and build up your authority.

[CarsSupercars]

Google killed my Coupon website in 2015.🥤🤣

[techmachito]

Thank you Neil. I am currently doing SEO of a fintech startup. I am facing so much issues... Neil will you make videos about lead generation. Facebook blocked my lead generation ads. Need some guide lines.