Adidas – Break Free

Break Free.

Cast
Jens Weisser, Herman Van Ulzen, Anja Karmanski, Hiltrud Hauschke, Daniel Hubertus

Crew
Director / Script – Eugen Merher
Producer – Karli Baumann, Karl Heidelbach
DoP – Mortimer Hochberg
Editor – Ernst Lattik
Music – Alexander Wolf David
Sounddesign – Marcus Fass
Sound recording – David Hill
Maske – Sandra Untenberger
Production Design – Nora Brockamp, Julian Dieterich
VFX – Tim Markgraf
Production Company – Filmakademie Baden-Württemberg

[MistralRMA]

Wait wait, this is a fan-made ad??? Really? What a Masterpiece. I wish that adidas buy this commercial.

[spidermancrawlingtheweb]

wow free advertisement for adidas! how kind!

[EugenMerher]

Hey people, thank you very much for all the love&hate, we are overwhelmed and appreciate every comment and try to read it ;)

[dlpetersvideos]

This made me cry. Both from the perspective of a videographer who loves great works by talented young filmmakers, but also someone who lost his father to dementia several years ago and understands the isolation and depression that comes from old age. This was one of the best short features I have ever watched. I hope it touches your heart too.

[carter]

“We tried sending it to [Adidas’] communications department but they didn’t really react, ” Merher, a 26-year-old student at the Filmakademie Baden-Württemberg, told The Huffington Post.

Of course they didn't react. You showed them how shit they are compared to a student.

[rikdejongg]

Just the fact that you are locked up, and you keep on fighting for your freedom. People see your passion and help you get there. These things make me love humanity.

[GrampaDavid]

I'm 68 years old and I love this video. I still have my white Adidas 9.9's with black stripes and every time that I run into them while looking thru old boxes in storage brings back a flood of memories from 50 years ago! Just the sight of them warms my heart! Great commercial! Thanks for the memories!

[terratremuit]

Wait a second... that guy at 0:24 is watering a TV!

[danab]

This is like the best fucking ad i have seen moved me to tears great job on this

[elizabethcalderonsanchez]

Es maravilloso lo que puede transmitir un corto.
Un grito de ayuda no por qué nos hagamos mayores, o por qué perdamos memoria. No significa que somos personas poco útiles, nuestros recuerdos siempre están allí.
Que unos puedan ser capaces de interactuar con este entorno vulnerable es maravilloso.
A sido maravilloso este video.
Y espero ver más cortos así, sencillos pero con un poder inmenso de empatía y sabiduría.
Bravo por Eugen.😊

[DavidHoffmanFilmmaker]

Magnificent work. I don't know what happened but I suspect that it was either Adidas PR or their ad agency that rejected it. Over and over again, I have seen “outsider” creative work suggested to and done for companies rejected because it threatens the ad agency's efforts. Who knows, if they had accepted your commercial you might have gotten more work and the agencies don't like that.
David Hoffman–filmmaker

[Yo-bfyi]

Ooh is this a ad I thought it was a song video and the artists name is Adidas

[roughryder]

What do you people mean, ignore? Adidas is playing it smart. Free advertisement while they sit back and smoke a cigar. No one asked this guy to make a video for them.

[nars]

I'm not crying, I was just dropping onion juices in my eyes...

[coolshot]

I remember watching this back when it only had a thousand views and instantly fell in love with it. I showed my family and friends immediately and man you could see that it touched every single one of them. It's amazing to see you now have over 11 million views and I really hope you guys continue creating such masterful and powerful videos!

[gustinex]

Ads like these always touches the heart. Not some superstar promoting the brand

[BillVoigt]

I'm a grown man sitting here in the United States with tears in my eyes. Beautiful and thoughtful. Thank you! : *)

[ZakEmber]

I actually teared up by the end of this. I get why Adidas ignored it, but less than two minutes it is an amazing story of community and triumph. Huge props, man. Really, really good.

[WeedsePoentah]

free advertisement for adidas #1 trending video on youtube at the moment and adidas doesn't have to do shit.

[DAVIDJUGADOR]

SENCILLAMEMTE MARAVILLOSO! BRILLANTE, ESPECTACULAR! La historia, el guión, la puesta en escena, la fotografía, la comunicación, MARAVILLOSO. ENHORABUENA A TODO EL EQUIPO QUE HA SIDO CAPAZ DE REGALARNOS UNA HISTORIA TAN MARAVILLOSA Y CONTEMPORANEA.
SIMPLY WONDERFUL! BRILLIANT, SPECTACULAR! The story, the script, the staging, the photography, the communication, WONDERFUL. CONGRATULATIONS TO THE ENTIRE TEAM WHO HAS BEEN ABLE TO GIVE US SUCH A WONDERFUL AND CONTEMPORARY STORY.
TOUT SIMPLEMENT MERVEILLEUX ! BRILLANT, SPECTACULAIRE ! L'histoire, le scénario, la mise en scène, la photographie, la communication, MERVEILLEUX. FÉLICITATIONS À TOUTE L'ÉQUIPE QUI A PU NOUS RACONTER UNE HISTOIRE AUSSI MERVEILLEUSE ET CONTEMPORAINE.