Build a Focused Firm - Part 1: Positioning

This is where your brand and business strategy meet. Learn how to position your firm to present the greatest value to clients.

00:00 Preview
00:32 Introduction
02:06 Series overview
06:27 Let's get started with Positioning
10:43 The Five P's
15:36 Real estate example
24:01 Example of an external vs internal purpose statement
28:17 Analyzing Apple's and Disney's purpose statements
30:00 Thank you to our sponsor, Avalara
32:00 Rachel asks if she can say no to clients even early on in building her business
37:18 Deep Expertise
39:03 Horizontal vs Vertical Expertise
45:33 What is an "Ultimate Expert"
55:32 What are those "expensive problems"?
57:43 Some homework
58:35 Wrap up, final questions, and how to earn Free CPE from this course