Unemployed to $100K/Month from YouTube Tutorials?!

HoneyBook is more than just a CRM platform. It's more of a behind-the-scenes partner to eliminate busywork, reclaim your time, and keep you focused on what truly matters.

Julian and Camille converted their corporate burnout into a thriving small business with Cosmic Ice Cream. While she worked long hours at the hospital as a dietician and he traveled weekly for an oil company, they dreamed up a business that they could launch together. When COVID hit, instead of letting uncertainty immobilize them, they saw the perfect opportunity to merge their expertise—her food science background and his business acumen.

They started with a single ice cream shop funded by Julian's severance package, and now they have three shops across Texas, with a mobile cart catering to corporate and school events. They make their ice cream business stand out by offering unique flavors that bring families together and make date nights memorable.

What sets their small business apart isn't just the quality of their treats - it's their commitment to making moments unforgettable. Through organic marketing and innovative menu items, they've built a brand that strongly resonates with their community.

In this episode, find out how this power couple turned a dream into one of Texas's fastest-growing ice cream businesses, why going independent rather than franchising set them up for success, and how their unique blend of food science and business skills creates flavors that bring customers back, again and again, one scoop at a time.

Resources:

Timestamps:
00:00 - Start
00:38 - Ice cream but make it “novelty”
00:54 - Scale of operations
01:20 - Why ice cream? Here’s the scoop!
01:48 - From idea to reality
02:27 - No time to be afraid
03:01 - Startup costs and budget
03:46 - Overcoming chaos… on opening day?!
04:23 - Marketing strategy
05:15 - Time to whip some ice cream!
05:41 - Production rate
06:07 - Cost of raw materials
07:09 - Revenue
07:30 - Classics vs. Innovative flavors
08:43 - Quitting is NEVER an option
09:16 - Swapping a fresh tub of ice cream
09:40 - Gross margins
11:29 - Fan blitz
12:47 - Effortless trick to a fresh menu
13:14 - Secret to a winning location
13:41 - Taste test
14:14 - Crafting that perfect flavor
14:39 - The magic of “cosmic” collabs
15:16 - November 1st isn’t for ice cream
15:48 - Conquering seasonality
16:57 - Event deals
17:58 - Benefits of catering
18:29 - A solid duo makes a solid biz
18:58 - Leadership and work delegation
20:13 - Landing the biggest deals
20:40 - Structuring for wholesale
21:12 - Branding starts with YOU
22:17 - Multiple income streams
23:09 - Lessons from your 9-to-5
23:46 - Day in a life
24:39 - Happy team = happy customers
25:19 - Handing criticisms
25:56 - Efficient and never complicated
26:42 - Hiring and training
27:59 - Keep your foot off the gas!
28:41 - Book recommendation
29:01 - Find a passion and make it yours
29:32 - Outro

#icecream #icecreambusiness #icecreamshop

[Tuskbumper]

Props to whoever designed that logo. It really stands out on the plaza sign

[uzjsbmi]

Where's the part where they talk about how to finance the business for cheaper if you don't have 250k starting capital?

[sebastiansaxon]

No sales november 1st because Halloween is the day before 😂

[ynmlali]

UpFlip how about doing an episode for those business that don't succeed?

[Loveofangel]

Great story story and amazing entrepreneurs. Keep up the amazing work guys! Big shout out to the interviewer 👏

[ljones]

Love the interview! They had a plan and figured it out. I would love to try this place when I’m in Houston again.

[onemorevideo]

Julian and Camille you guys are killing it!!! Congrats and keep it up. Remember not to get so caught up working in the business so much that you don't have time to work on the business.

[libfuzzy]

This is amazing thank you for sharing this story very inspirational.

[htxbanksy]

I love the Longpoint location. Staff is amazing and their ice cream is so good!!!!

[SophiaMalchoff]

This was great... Congratulations and keep shining🙏🏾❤️🍦

[cynthiabernabel]

Loved this episode about Cosmic ice cream I am so inspired and it has helped me work harder for my business.

[holistic.health]

What am awesome interview... love the details you bring out 🎉🎉🎉

[uxhgbke]

This is a total lie and is just clickbait!

[Your_Econ]

This is such a simple but innovative venture

[pulyani]

McDonalds is real estate, not all others

[marvindouglas]

Good thing they was already rich before this lol

[GoldFlurry]

Always gonna be first for a UpFlip Video here❤❤❤❤🎉🎉🎉🎉

[bobbyGnOly]

This guy is amazing....got a feeling his wife is also..

[memyselfi]

Up flip, great job on THE process. When looking at a business it's always important to look at the big picture. In this video the big picture came in to focus toward the end. At the 28:00 mark.

[jamestyler]

There was a frozen yogurt bubble that popped. I'm very curious if customers would lose interest in the ice cream business or how long they would support a business like this.