Super Netto / True Easter Bunny (Germany)

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Absolutely adorable Netto Ad explores the origins of the Easter Bunny.

How on earth did humans come up with the idea of a bunny laying eggs for a Christian holiday?

If you’ve ever wondered how the Easter Bunny came to possess its magical ability of placing colourful, chocolate eggs around your garden, German supermarket chain Netto has an answer.

Jung von Matt approached Mill+ with a highly inspiring creative script to explore the origins of the Easter bunny for Netto Marken-Discounts latest seasonal campaign.

The original idea of the Easter Bunny, or Osterhase in German (literally Easter Hare), was in fact a very German creation dating back to the Middle Ages, according to Berlin City Museum biologist Beate Witzel.

By the 17th century, the Easter Bunny would bring eggs for children to discover on Easter. And the creature bringing treats wasn’t always a hare: there was also an Easter Fox, Stork and Crane in various regions before the hare became mainstream.

But why a bunny? A big reason for this is that given their reputation for frequent reproduction, bunnies represent fertility and new life, just like eggs do, which are big themes of springtime and the Christian belief in Jesus' resurrection.

Credits
Advertiser: Super Netto
Agency: Jung Von Matt Germany
Animation Supervisor: Jorge Montiel
Modelling: Kate McConnell
Executive Creative Director: Dörte Spengler-Ahrens
Managing Director: Stephan Giest
Producer: Dennis Wendt, Christopher Kehrhahn
Creative Agency: Jung Von Matt
Project Manager: Julia Matczak, Alexandra Schöne
Client Director: Andreas Hilbig
Senior Art Director: Andreas Ristau
Junior Copywriter: Adel Abouelfetouh, Clemens Wolff
Junior Art Director: Vlad Tarziu
Client Service Director: Natalie Hoffmann, Natalie Martens
Sound Design: Thomas Muis
Executive Producer: Simon Heeger & Christian Vorländer
Music Production: 2WEI
Composer: Stephan Altman, Roisin Malone, Simon Heeger, Christian Vorländer
Editor: Hugo Vaughan-Hughes
Edit Company: The Mill
VFX Supervisor: Jonathan Wood
Executive Producer: Reece Ewing
Art Department: Melanie Climent
Producer: Rebecca Perry, Justin Stiebel
Post Production House: The Mill
Creative Director: Jimmy Kiddell
Colourist: Seamus O'Kane
3D Lead Artist: Alberto Lara
2D Lead Artists: Pete Hodsman
Head of Content: Josh Davies
DOP: Tim Green
Production Manager: Jo Coombes
Production Designer: Dan Betteridge
Production Company: Mill+
Producer: Terri Wood