Commercialism?

Introduced by Sylvie Mathé (Aix-Marseille Université), speakers, in order of appearance, are

a. Yuko Yamamoto, Chiba University, Japan – When Faulkner Was in Vogue: Modernism and Women's Magazine at the Midcentury

Yuko Yamamoto explores the overlooked role played by women’s fashion magazines in promoting “William Faulkner, the High Modernist” at the mid-century. To this end, she focuses on the little-known circumstances of the production process of Walker Evans' Vogue photo-essay on William Faulkner, “Faulkner's Mississippi.” Created at a crucial juncture in both Faulkner’s and Evans’s careers, this essay illustrates a rare case of a women's fashion magazine promoting Modernism at the mid-century.

b. Gloria Monaghan, Wenworth Institute (Boston) - Good in the Morning; Fitzgerald and Hemingway and Commercial Success

Gloria Monaghan examines the duality of image-making in magazines for Hemingway and Fitzgerald. Whereas they used magazines to promote their work, and fashion themselves as hyper masculinized intellectuals, they also felt that the promotion of their texts in magazines amounted to a form of emasculation.

c. Céline Mansanti, Université Picardie Jules Verne, Mass-Market Magazines in Modernist Fiction (Hemingway, Fitzgerald): Aspects of the relationships between writers and “magazinedom” (London).

Céline Mansanti focuses on the discourses on “big magazines” in the fiction of Hemingway and Fitzgerald, with references to Jack London’s Martin Eden. She examines the intense relationship between Hemingway and Fitzgerald and “magazinedom,” in the words of London, and how they channeled their magazine experience into their fiction.

“The Case for Big Magazines: Mediating American Modernist Literature, 1880s-1960s” – Symposium, October 4-5, 2018, Aix Marseille Université. Co-org. Cécile Cottenet, Anne Reynes-Delobel, Frank Conesa.