He Made $3.5 Billion Using Statistics To Make Movies

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Show Notes:
(0:00) Blue Collar Billy of The Week: Thomas Tull
(2:29) Moneyball strategy for movies
(5:20) Formula for box office hits: Bigger is better
(7:25) International appeal (specifically China)
(8:22) Data analytics for movie marketing
(13:15) Flywheels at the highest level
(24:31) Moneyball for X
(26:42) Business lessons from the UFC
(31:03) We give Zuck PR advice
(33:02) What Dana White taught me about marketing
(34:06) Level 1: Sell a product
(34:46) Level 2: Sell a solution not a product
(35:20) Level 3: Sell a Lifestyle
(36:55) Level 4: Sell a feeling
(39:18) Level 5: Identity in a box
(46:49) Why Sam's new project will fail
(52:38) Shaan workshops Sam's idea

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Links:

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Check Out Sam's Stuff:

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Check Out Shaan's Stuff:

My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

[gutts]

The paint colors are so similar that I keep imagining Sam just sitting in the corner of Shaans room 🤣

[jcee]

45:47 Inspiration is definitely something you sell here at MFM. For me, I come to take a bite of “what’s possible”! You guys discuss so many different ideas and business maybe even concepts and different ways of looking at stuff. How to dissect data and make use of it and so on. Started listening to MFM last year around April when I broke my ankle and I was desperate for some great content to get fired up. I had always known about your pod, just never listened to it. But man I’ve been hooked since. You’re all I listen to EVERY TIME. I go for a run. In between I go back and listen to all the old episodes I missed out on. Honestly the most underrated pod out there in my humble opinion. Love y’all! 😎👊🏾

[RichEdwards]

Shaan's the type of guy that equally flexes on having an Eames chair and not paying for The Information. Also, on the "Moneyball for x" strategy, Packy McCormick has a profile this week of Earth AI doing this for the mining industry.

[bofni]

Loved the 5 levels of marketing. I'm going to use that.

[jja]

The fact that you guys love ufc just takes my appreciation to the next level
You guys are awesome

[aaronperry]

Shaan's UFC 300 recap gave me goosebumps all over again. What an amazing moment in sports

[aendoh]

“Beerfest” was amazing! Loved it! 😅😅😅😅

[Chandrell_S]

Segment with Sam showcasing his project in POC phase was GOLD!

[Novu_ai]

Million dollars isn't cool, you know what's cool. A billion dollars. Love the intro:)

[akpuri]

Hey MFM team! Long time lurker first time commenter. Love the break down of the marketing levels. What I love even more is Shann break down/workshop of the website. That was really cool, please do more!!

[riminygi]

Love this podcast. Keep it coming guys.

[jessef]

Have been listening to the pod for years. This was by far, the best episode ever!

[jerzeyshoredevil]

Shaan brings it every week! It’s like Sam is a weekly guest on the Shaan show.

[tubopedia]

source: Lex Fridman Thomas Tull episode.

[pryorcreekbaitspears]

Thanks for the companionship and consistent inspiration! I'm in Montana 😉

[adithyaprasad]

This is the best podcast channel everrrr....I'm a fan

[katszarmach]

inspiration & motivation! while I am gathering my strength to start my own business.

[awh]

2:14 - surge pricing control during rush n cross technology

[baileyrobinson]

Can you guys please show your podcast setup?

[sutats]

48:02 Google reviews for any accounting business?