Panel: Convergence and Fragmentation: Video Planning By Example in 2019

A brand's video stories can go in countless directions now. But what strategies and channels are working now? We open the TV and Video Insider Summit with practice rather than platitudes. We ask buyers and planners to pop the hoods on some of their most recent cross-screen campaigns to share what did and didn't work, How did they course correct and optimize? What were the biggest surprises and lessons learned? Let's start with what is possible now.
MODERATOR
Robert Aho, Partner, BrabenderCox @robertaho
PANELISTS
Larene Mantel, Director, Advanced TV, Cadreon Jesse Math, VP, Social & OTT, ForwardPMX Sean McCormick, Senior Media Director, Harmelin Media