Famous in Oregon: How a Houseplant Shop Became a Social Media Sensation

What happens when passion meets strategy in retail? Tanner and Erika, the dynamic duo behind "Famous in Oregon," turned their love for houseplants into a multimillion-dollar brand by harnessing the power of social media. In this episode, they share the secrets behind their success, from building a relatable brand to creating content that connects.

Discover how they started, the story behind their unique name, and how following demand—rather than perfection—can skyrocket your business.

01:55 Introduction to Tanner and Erika
03:52 The journey to creating their thriving retail business
08:24 How social media became the backbone of their success?
11:06 The inspiration and meaning behind “Famous in Oregon”
14:59 Starting a business by following demand, not trends
18:58 Why relatable content beats perfect content every time?
30:14 What’s next for Famous in Oregon?

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[ShannonMiles]

Erika and Tanner are the best. So glad to see you highlight them!

[crystolburnett]

Thanks for talking to them. The community and help they provide is the reason we stay dedicated to their lovely business

[lkliles]

Thanks for highlighting Tanner & Erika and Famous In Oregon! Great podcast. :)