How To Start A Digital Marketing Agency From Scratch In 2023

How to start a digital marketing agency from scratch in 2023. So you're probably wondering, hey, agencies make a ton of money, and they do. And by the end of this video, you'll know exactly how to build a agency starting from scratch with no team, no money, and no network. And I can tell you from experience what it looks like to start a agency with and without money and the resources.

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I've done it in both ways. Here's the main difference between them. When you have money, you can quickly hire people who are going to build business for you and focus on whatever is their strength. And you can focus on your strength.

The rest of my team focus on other areas that I know that they're great at, such as management, client services, strategy. I also help with some strategy, but more so I do that because I love it. I'm a marketer. So let's go over the core things you need to focus on when you're starting an agency today, especially in your first year.

Number one, focus on getting a niche expertise. Businesses that get paid by their clients on a reoccurring basis, or at least high-ticket products or services, they typically focus on one thing, right? Is it e-commerce or are you doing marketing for B2B? Pick one specific thing.

Focus number two, client acquisition. When you want clients, go with businesses that are focused on investing and growth, people who are spending money on Google Ads, or spending money on social ads like Facebook. You can look at people's Facebook ad library to see if they're running any ads recently. Tools like SpyFu, Ubersuggest, they all show you this.

Focus number three, delivering amazing services and results. Look, services, businesses, most of it's word of mouth. If you do a crap job, you're not really going to grow. So make sure that whatever activities you're doing for your clients, you're focused on getting them results.

Focus number four, documenting processes. Start at a high level, then go more in depth. And don't worry about perfection. Processes change over time.

Focus number five, self-management. You need to be great at managing not just other people's time, but your own time. You need to be super organized. You know those people who have really messy desktop computers? That can't be you. Clean it up. Stay organized.

Use basic product management platforms like Trello, Basecamp, Asana, Notion. Stick to your deadlines. Do not over-commit. Do not over-promise. Deliver upon what you agreed upon. And ideally, deliver more than what you agreed upon.

Focus number six, hiring and staffing. Happens to you when you start scaling up. Look, the bigger you get, the more people you're going to need. You're going to need to learn how to delegate those low-value tasks, so then that way you're focusing on the most important things that are generating you ROI.

Make sure you get people who have achieved the results you're looking for a few times in the past, because they're much more likely to do better versus people have to learn on the job. That way you don't need to do tons of training and management and they're self-sufficient.

#SEO #NeilPatel #DigitalMarketing

00:00 - Introduction
02:00 - Focus #1: Getting Niche Expertise
02:19 - Focus #2: Client Acquisition
02:45 - Focus #3: Delivering Amazing Services And Results
03:09 - Focus #4: Documenting Processes
03:21 - Focus #5: Self-Management
03:48 - Focus #6: Hiring And Staffing

[RobertTucker-efhp]

Everything is clear. Brief and clear. No water. Thank you)

[thevaibhavarate]

I Just Finding about This Topic!!! Thanks a lot man 🥰👍

[JohnBlake-hpjy]

Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.

[akhileshkesharwani]

Oooohhhh I Not It Will Help Me To Grow from Freelancer to Agency.
Thank You Neil Bro.
😍😍😍😍

[PhillipBishop-fhie]

Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

[CoachAggrey]

Great insights, Neil. I always get new ideas when I watch your videos or read your blogs.

[yashgarg.official]

Your content is so genuine dude, Thank you!

[arinzeewuzie]

Just what I love 0:21-0.25 they look like Neil Patel 😃😃

[mattselley]

This video is good timing. Currently run a web dev agency but have been doing more and more marketing for clients lately and have been thinking of switching over entirely. Thanks for the info :)

[ScotHarrington-lwkg]

Thanks for the video! Loved it very much!

[deepakmohan]

I love your content and ubersuggest tool, and you're truly a genius. In this video 0:23, that's truly genius

[AdityaKumar-mgro]

Great video I have never seen like this video and today i watched your whole video I really love this channel because you making simple content and easy to explain

[astrofficial]

Thanks for this video, but why is nobody talking about how all the people on his team are bald and wear white shirts. Please I need Answers!!!

[MarketingHarry]

Most people want to start an agency but don't have the resources. You can always start small though, and little by little build your way up to grow your business!

[miasstrauss]

Hi Neil,

Thank you for another top-notch video.

When starting a digital agency, do you need to incorporate and get a website? Or can you do that once you land your first client?

Thank you, and I look forward to your future content.

[ankushh]

Thank you, Thank you, Thank you i just get new plan in my mind.❤️

[nguyenthihoavan]

Hi Neil,

I'm Van from Vietnam. I am working in CIC Canada Jobs by Greentech Resources. I am watching more than 50% of your videos and all of them are helpful for my job.

I am using the Individual plan of Ubersuggest and creating the Vietnamese versions of your videos. Do you have any affiliate program to introduce Ubersuggest?

I'm really happy to watch your videos. Thank you very much for that.

[sanjay]

Great video Neil.
Should I build foundational backlinks like article submission, press release, social bookmarking, directories, web 2.0, etc?

[akshatsadhu]

Hi, i bought the Uber suggest service of you for my website and im loving it, I'd like to see a dedicated full video course on it like how can i grow my website from scratch with help of it ❤️thank you

[imrannadirk]

Thanks Neil,
Very helpful video for my agency.

I wanna compete NPDigital, is it too much? 😋