From Billions to Losses: The Unsettling Truth About Jumia Africa

Jumia is no ordinary company, and trust me this is no ordinary story.
On one hand, this is one of the most inspiring business tale you’ll ever hear of how a team of young men came together to revolutionize the way Africans shop. Jumia was not just Africa’s largest e-commerce company, it was a promise from a continent known for being sidelined in the global tech market, it was also the first African based Tech Startup to hit a Billion Dollar valuation and also the first to go public on the New York Stock Exchange. While on the other hand, in the shadows of this shiny promise, were stories of broken promises, questionable practices, operational inefficiencies, fierce competition, and a challenging marketplace struggling to bridge two different worlds.

Chapters:
0:00 Prologue
0:58 Chapter 1: An Untapped Market
2:42 Chapter 2: Co Founders
3:57 Chapter 3: Birth of Jumia
5:11 Mini break: Kindly Subscribe to Thaddnarrative
5:37 Chapter 4: Expansion and Growth
8:01 Chapter 5: A Billion Dollar Company
10:11 Chapter 6: Struggle for Survival

Disclaimer: All materials in this video are used for educational purposes and fall within the guidelines of fair use. No copyright infringement is intended. If you are or represent the copyright owner of materials used in this video and have a problem with the use of said material, please contact me via email or any of my social media handles.

Copyright © thaddproduction

#ecommerce #jumia #techstartups #thaddnarrative

[thaddnarrative]

The story of Jumia is quite inspiring. However it shows the complexities of doing business with questionable practices, operational inefficiencies and more importantly in a continent as volatile and diverse as Africa.

[Chukspierre]

Pls never you're a gem
we entrepreneurs need these commentaries...
would love to see your face in videos and I appreciate the quirks in your script

WELL DONE!!!!

[jmkdiditmyway]

The problem with jumia was that it was dumping Chinese goods into Africa key market Nigeria then the Chinese moved into Africa cutting the middle man jumia out of the market. Also Pretend to African lies all they cared about was profit.

[ATheo]

This documentary is a must watch for business owners and entrepreneurs. Well-done Thadd 👏👏

[AmenProletar]

Underrated channel.. Amazing quality! Thanks for uploading this documentary about Jumia.

[maxipalmer]

As usual, getting better. I'll use this one to step down the weekend.

[seige]

One of their downfall is the slow delivery time. I ordered something from aliexpress from china. It came in less than 3 weeks, but Jumia can take up to 3 weeks. The same country delivery takes so long

[chibuezedaniel]

I just got a delivery from Jumia today and this night Youtube is recommending your video

[_tideaina]

Can you do a video on Gokada? I think it would be interesting to see how they rebranded from a ride hailing company to a logistics one.

Nice video btw. I think there's a potential for a part 2 that focuses on where the company is now

[ThaddT]

As usual, creative and informative video. Thank you Thadd!

[PreciousLateef-grlz]

Yayy! Another inspiring and educative video💃🎉

[AminuSaminuK]

First viewer 🎉 first comment 🎉 first like🎉

[akinolaomobolanle]

Creative and Informative video as usual
Welldone 👌

[briannwokeocha]

Abeg we want to see every single one of those projects, make we learn from people close to home too, no be everytime person go day watch about henry ford

[UchechukwuUbani-cg]

I'm still making n receiving orders from Jumia even up till this very moment

[perezgfacts]

This is what happens when you invest in Africa. Nigeria especially and it's inflation rates caused by governments that dont have love for it's people.

Its sad.

[ily.SUMMER]

These videos are nice, a little tip is to sound more enthusiastic. You sound very sleepy here and the music is a little distracting. But besides that, amazing video

[mcdaniells]

You inspire me, well done! And thank you

[CharlesChukwu-bghw]

Boss thadd Cooked as usual, nice sound effects and transitions 🎉

[jessequartey]

You just a subscriber. this is great work.