How This Funnel Sold 100,000 Books (Step-by-Step Breakdown)

In this video, I (Russell Brunson) am revealing the exact ClickFunnels funnel that helped me sell over 100,000 copies of my bestselling book, Expert Secrets. I’ll walk you through every step—from hooks and landing pages to upsells, downsells, and retargeting ads—and show you the strategies that maximized conversions.

You’ll also see real-life examples of the ads we used to grab attention, how I optimized each step in the funnel, and the retargeting strategies that brought in the ‘low-hanging fruit.’

Don’t forget to subscribe for more business growth content!

#ClickFunnels #FunnelHacking #ExpertSecrets #MarketingStrategy #OnlineSales

WHO IS RUSSELL BRUNSON?
Over 20+ years, Russell Brunson has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books: Dotcom Secrets, Expert secrets, & Traffic Secrets — earning him New York Times Bestselling Author status—and popularized the concept of sales funnels. He is the co-founder of ClickFunnels, a software company that assists tens of thousands of entrepreneurs in rapidly delivering their messages to the marketplace.

As of 2024, Russell’s training, teaching, and software have helped over 2,614 individuals achieve entry into the prestigious “Two Comma Club,” signifying they’ve grossed over seven figures within a single sales funnel.

—
Want to Learn to sell online?
JOIN THE SELLING ONLINE CHALLENGE

Want to discover the proven strategies to generate life-changing sales online?

Join me as I pull back the curtain on the exact “One to Many” selling secrets that have helped me build a billion-dollar empire—without needing a traditional sales team.

If you’re a business owner or marketer and currently HAVE a product, service, or a webinar… but for whatever reason, it’s not converting or producing the number of sales you want – then this is for you.

Don’t miss this opportunity to transform your business and life. Click the link to register now and start your journey to online success!

—
CONNECT WITH RUSSELL:
SOCIALS & WEBSITE:

[stephenpearce]

Hey Russel, this is golden, thanks.🙏.

[domdoppert]

I love it 🙂 Love you, Russell, you're the best 😊 Finishing my book funnel for my book "How to get f*cking shredded" right now😊

[HrehaanSharma-gm]

RUSSSEL, YOU SHOULD MAKE A GAME SHOW WHERE YOU SHOW US YOU WORKING ON SOMEONES FUNNEL just like Hormozi’s second latest video I know if you make something like that it would be phenomenal

[lubosimaboshe]

I see it's starting to make sense😊

[LearningGuitarSecrets]

I always thought the REAL scroll-stopper for the green rhino ad was the t-shirt😅 nude squirrels is a good hook!

[Mughal-e-Azam]

By the way, you look like younger brother of John Cena! 😍😅

[CronYcK]

yeah man, you already are a public guy and have a community. Is not for everyone . Nice you shared, but like many others gurus, is just a hope and the only who make money is you trought the video 😅

[FATHERLYGUIDANCE]

I have bought at least four of your books and I have watched all of your videos. You should do step by step videos about the pre funnel, self publishing book phase (the specific writing format, the publishing company that you used, how you are able to charge only shipping and handling and make a profit, etc.). Most of your viewers are at step one, so the content should start there. Once you explain that process, the viewers can take that information, apply it, do well with it, and then invest in your higher offers and your other videos.