ChatGPT Search Takes a Whack at Competitors | What's New?

OpenAI just took a giant leap into Google’s territory with the launch of ChatGPT as an AI-powered search engine. Currently available only to paid subscribers, users will notice a lack of advertising and a single page of results against each query. Will it be the tipping point for a fresh approach to search? Robert Rose says his initial experiments with the platform show promise but questions how it generates answers — and how marketers might get cited among them.

📣So what do you think? How will brands earn a shot at one these coveted SERP slots? Would you risk getting caught in an AI hallucination for the privilege? Let us know in the comments.

👀 Related: AI-Assisted Search Will Change the Pay-To-Play Games for Content Marketers