The Role Of Humour In Copywriting w/ Emelie, Comedic Copy Coach

In this coaching call, we welcome Emelie, who is a Comedic Copy Coach.

Emelie explains her shift from writing sales copy for clients to coaching them in writing their own, emphasizing that individuals are best suited to write their own copy because they know their brand and voice intimately. She highlights the empowering nature of this approach, allowing business owners to save on costs and truly own their content.

We discuss how humor can make marketing materials more engaging and approachable, especially in industries that are typically serious, like health and fitness. Humor can lighten the mood, make content more relatable, and help build stronger connections with the audience.

You can find Emelie here:

You can find Kate here:

-- Coaches Connect by Precision Nutrition are weekly coaching calls available to all Precision Nutrition students and certified coaches. These calls are a combination of Q&A, hot seat coaching, expert talks, and deep dives.

Want to attend these calls and get coached? Ready to learn the science of nutrition, AND the art of coaching? Check out our Level 1 Nutrition Coaching Certification at the link below: