How to Connect with Your Audience

Engaging your audience is one of the biggest challenges for presenters. Anne Ricketts talks about how to connect with your target audience for maximum persuasion and collaboration.

TIMESTAMPS:
00:00​​ Intro - Connect by thinking from the listener's perspective
01:11​​ Why should I care?
01:46 What does it mean to me?
02:21 I never thought of it that way!
02:41​ Watch an example of a leader NOT connecting
03:51​​ Watch an example of a leader connecting
05:04​ Wrap Up

CONNECT WITH US:

WHO WE ARE:
Over the years, Lighthouse Communications has had the opportunity to work with a variety of clients from start-ups and individual professional speakers, to Women and LGBTQIA+ groups, and those underrepresented in tech. Through our workshops we teach participants strategies to create more inclusive spaces in meetings and presentations so all voices are heard. The LHC team is proud to represent individuals from a variety of backgrounds because we know it makes our team, curriculum and workshops better when we can identify and connect with our diverse audiences.

Written by Anne Ricketts
Produced by Lighthouse Communications

[HAMILTONPROVIDEO]

I felt the strong improvement in the second example soon after he started talking.

[SandeepKumar-tjjz]

These are the most simplest explanation and practical advice on communications

[carolfischer]

Glad I found Lighthouse Communications! I needed to hear this.

[josephinesoliban]

Thanks you very much mam talk very clear I can learn about it

[SoraShadowdancer]

In the second one I felt that he gave me a bunch of information that I would already know as an employee. I know what the company does. Because I work there. I know what the project is about. Because I am on the project team. All of that extra information felt like it was information for the viewer of the video, not for the "employees" in the room. It felt like unnecessary information, and as an employee I'd be thinking "get to the point".

The first example was completely fine. Maybe a little more apologetic than it needed to be, but, otherwise fine. He told us why we were there, and he did so clearly. We were there because we now had a month less than expected to get a task done.

I don't know. Maybe I'm just weird. -shrugs-

[Wher_ever_next]

is this your profession ?? or its just from your experience