How To Start $200K/Day Deck Building Business

We stopped into Green Shield Deck Builders to chat with owner Adam Rought about his story behind building a massive deck business in 3 years! From $1M to $30M in revenue Adam talks about how uses rice hull composite decking, offering 6 natural wood grains with no wood, no rot and exception heat blocking! We also talk about some key tips to growing and operating a business, huge advertising billboard spend and the future of Green Shield! If you need a deck built or a job to gain great experience, check them out below!

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[bondpit]

“We’ve found that the leading brands aren’t good for our climate”

Trex is manufactured in Michigan. I’m pretty sure the local climate was taken into consideration with testing and long time installation in the field. Trex’s current lines are several generations old. I understand why these guys chose a product manufactured in Canada (approximately a 30% currency advantage) and relatively unknown in the local marketplace as a way to differentiate themselves with a slick sales pitch and advertising campaign. I’ll stick with a proven product.

[FigureRevenue]

Thank you to Green Shield! What other questions do you have for them?

[joebrooks]

Is there a way to chat with Adam? I would love to get some advice? Great video!!

[NobbiesGnomeRescue]

“Reskin” towards the end of video:
The structure that was “good enough to reuse” had no blocking to stop joist rotation, that’s not what those Simpson clips do… 🙄 There’s nothing holding up the double ledger; should be through bolted with 1/2” galvanized bolts and mailable iron washers. I would also retrofit some perch-posts for the ledger boards to sit on.
Zero lateral stability in the structure, I would be wary of having more than 2000LB of live-load on that deck (aka: a party).

[rosskennedy]

With 100 employees building 1000 decks in a year, this basically breaks down to 20 5 person crews, with each crew completing a deck every week of the year.

To me, this seems somewhat unrealistic due to potential weather hold ups and unforseen delays which always happen on any job site.

[CornThaddieusThyrd]

This honestly makes me depressed. Sure come to Detroit and wipe out the small contractors. No one can afford a 25k composite deck. Most houses 25k is a 1/3 to 1/4 of the houses value.

[Sith_dude]

If anyone is making 35 mil a year building decks, they are definitely ripping people off big time.

[CornThaddieusThyrd]

Lol don't lie to your customers, ground breaking advice