[Behind the scenes] How I set up my Welcome Sequence and Evergreen Newsletter

Here's a quick look at how I've set up my new subscriber onboarding @ Create & Sell.

In this video, I cover:
* How I'm segmenting all new subscribers
* Stats re: the composition of my audience
* My Welcome Sequence, and why it takes multiple months to deliver
* How I'm sorting all new subscribers into one of three "Shadow" evergreen newsletters
* How I've determined how to structure each of my evergreen newsletter sequences

[AndrewBarryCuriousLion]

Wow you never cease to amaze me. This was super thorough and quite intimidating actually! 😂

[drseidahood]

This is great and I'd love to do this!
But what do you do about writing content once they've reached the end of your Evergreen newsletter? You still have to produce regular content for those who aren't in the newsletter right?

And let's say you start this and you Evergreen stuff is only stashed to start with new subscribers right? So you're still sending regular emails to current subscribers correct?

[amine__hammou]

Insanely intimidating 😢 but we love it

[videoforentrepreneurs]

Does this sequence only go out if they have "confirmed" their initial email? I seem to get a fair amount of people who do not confirm right away, but sometimes a day or 2 later.

[kevinolding]

Great video! When you have a sequence filtering out different segments, will it still wait 24 hours or whatever time you’ve set if the user is filtered out or does it just move on immediately?

[drilonjaha]

Are you using your iphone as a camera?