First Look at Hasbro's 2024 HasLab Prototypes!

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We stop by the massive Hasbro booth at San Diego Comic-Con this year to check out three HasLab projects in various stages of progress: the Star Wars Mos Eisley Cantina, Ghostbusters PKE Meter and Ghost Trap, and the new G.I. Joe Classified Series Cobra Rattler Ground Attack Jet! These prototypes give us a good look at how these ambitious projects journey from design concepts to collectibles.

Shot by Josh Self and edited by Norman Chan
Music by Jinglepunks

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Intro bumper by Abe Dieckman

Thanks for watching!

#sdcc #hasbro #haslab
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Han is never going to shoot first under those tables.

ZardozXerxes
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I am looking foward to getting this. I do however wonder why Marvel, G.I. Joe and Ghostbusters Haslabs all have lights, but for all of the Star Wars ones, we have to do it ourselves.

steverino
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We are 100% seeing a taser in that thing now

Jacksonmontyart
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They e learned a lot of lessons since the rancor, imagine if they launched with a painted prototype at a con

clearymc
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never thought I'd see GI Joe on tested...

josray
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So basically I wasn’t the only 80’s kid with no money and a deep desire for all the toys 😂

samanjj
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that hasbro ghostbusters ghost trap looks great

AdamsAnglingTv
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No coverage on the Transformers Haslab for this year...?

KeshmarOrange
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Its kind of funny how many Haslabs have been Vehicles to cater to aviation fantasy. The Razor Crest, Skystriker, The Ghost, and now the Cobra Rattler.

popculturehero
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Great stuff, but that Cobra Rattler is amazing. As a kid I only had the Cobra vehicles and figures with the Rattler being my favorite. It even has the damage plates!

ElChris
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This is awesome! Makes me sad Toys R Us and KB Toys are gone 😢

Gorilla_Jones
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Please Please Haslab... another run of Protopacks... for the love of God😭😭😭

TheIlacky
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Iconic! This is where we first saw a light saber in action. met Han and Chewy, and Han shot Greedo.

The_blind_Jedi
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If I'm paying $500 it should come with electronics

spartten
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No Omega Prime? Was it just not at the show or did we not see it? Either way that sucks ass.

SSJHEW
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Oof... my fully equipped Ghostbusters uniform is gonna be heavy as hell. 😂

RailfanJason
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Man, I wish theyd had the E-wing there so I could see it. I'm really looking forward to that one shipping out!

millenniumf
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I backed my first Haslab this year (OMEGA PRIME! Norm, yah goofed not looking at that one). And I'll preface this by saying I'm not the target audience for most of these Haslabs as I don't have the space or money. That being said, the Cantina seems like an incomplete product considering the asking price. For something that's supposed to be a premium product I would expect all surfaces to be finished. The top of the bar, the tops of the seating alcoves, and the rear of all walls are just bare mold structure. There are also weird, obvious gaps in some structures (primarily around the door section). That seems inexcusable to me for a $400-500 toy product. The Cantina should have been sold as modular pieces at retail.

FalconsTech
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We were 3d printing those cantina tables and chairs back when I got my first Makerbot clone in China more than a decade ago, and yet still they Hasbro using big metal dies to produce this stuff. Why did it take them so long to get around to such a popular diorama scene? Any idea which factory they use? Is it Dragon Toys maybe?

christopherd.winnan
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I think the biggest thing that they could do with the vehicles is make it so that they are multiple pieces. So like a ship could be broken up or designed to look good on a shelf. Then I think the idea of being able to create photos with the figures is a genius idea. It is the Crumble cookie design where fans can instagram amazing photos of their figures or what not and really have some beautiful pictures.

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