The Flavorists: Tweaking tastes and creating cravings

Meet the scientists who create flavors that make foods and beverages so tasty that critics say they're addictive. Morley Safer reports.

[shereemoon]

The book “Ultra Processed People” has opened our eyes. We must be diligent to regain our lives and health.

[LIGHTWORKER-podi]

EVIL FOR THE SAKE OF GREED ON THE BACKS OF THE INNOCENT

[sabreman]

Imagine being a flavor creator, and getting a cold. You literally cannot work, because your sense of taste and smell have been absolutely rekt.

[anmolagrawal]

Such an interesting profession and yet such a devious application.
I hope the processed food industry changes and flavorists don't get the cause of obesity on their conscience.

[PerfectoKiss]

What to get depressed? Read all the food labels next time you are at the supermarket. Almost all the food sold is garbage.

[ekbergiw]

In my own experience those who overeat are rarely concerned with having a unique or pleasurable flavor experience.

[Haleh]

I find it interesting that he uses words like "magic" and "alchemy."

[radiodj]

I Believe This Was A Video Clip Of CBS News' 60 Minutes' Report On The Flavorists: Tweaking Tastes And Creating Cravings On Sunday Evening, September 2, 2012.

[Elnahna]

How did they figure out they could use secretions of a beaver's but tastes like strawberries?

[karishmaaaaaa]

3.29 yeah hon, that’s what addictive means

[popout]

Those food are disgusting...I want natural food.

[brandynbeyer]

Beaver glands have been alluring to men for years! Haha But really, just eat healthy food. Don't grab whatever looks delicious because you will look like Jared from subway before the sandwiches. Eat whole foods and stay away from stupid stuff.

[ddunvideo]

Don't forget, Natural flavor, heads-up, its not natural.

[Sylkenwolf]

Natural flavors can be anything. They don't have to tell you

[Phosfit]

Some people like chemicals... ever try chlorine?