Module 5 - Customer Experience (Women Export Academy 2022)

The Women Export Academy is a collaborative initiative between the U.S. Commercial Service and UPS that aims to increase the participation of women-owned and women-led business in exporting and to create more opportunities for women entrepreneurs to achieve economic equality.

This capacity-building program will equip entrepreneurs with the necessary tools and resources to become globally competitive and increase the participation of women-owned and women-led businesses in international trade.

Module 5 - Customer Experience (July 30, 2022)
- What is a customer experience and why is it important for SMEs
- Step of the customer journey
- Strategies to retain customers and make them loyal clients
- Tools used during the retention process (ex. Database)