Unleashing the Power of Value Selling with Julie Thomas

In today's bustling business world, making a mark in the market and boosting revenue is perpetually challenging.

With so many things trying to grab people's attention, consumers are growing more selective about where they invest their money.

If businesses want to rock it, they can't just push products — they've got to sell the real deal: value.

So, we wanted to learn...

What is the power of value selling?

To shed light on this topic, we’re talking to Julie Thomas, President and CEO of ValueSelling Associates and author of The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life.

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Hi Julie, you are amazing. I came across this video by chance, and I thoroughly enjoyed it. I'm a firm believer in Value Selling and you've just expanded on my knowledge and approach to value selling in a way that is practical and highly impactful. 

Listening to you, Carlos Lisa has just helped me create a triangulated model for approaching buyer relationships. 
1) Decision maker/C-Suite (top of triangle - goal: value creation) 
2) Procurement (left of the triangle - goal: risk mitigation) 
3) User (right of the triangle - goal: compatibility). 
At the centre of the triangle: goal = Build Consensus

I will expand on this once I start reading your book. Thnk you so much.