Pandemic creates a virtual influencer boom

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The COVID-19 pandemic has created a boom for so-called virtual influencers. And while some see potential problems around the creations, others say the digital social media characters appear here to stay.

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The National is CBC's flagship nightly news program, featuring the day's top stories with in-depth and original journalism, with hosts Adrienne Arsenault and Andrew Chang in Toronto, Ian Hanomansing in Vancouver and the CBC's chief political correspondent, Rosemary Barton in Ottawa.
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