What is thought leadership?

This is a segment of the "Thought Leadership" episode of Growth Decoded — a show that helps you grow your business by figuring out the customer experience, one piece at a time.

In this video, you'll hear from 10 different marketing experts as they answer the question — what is thought leadership?

You'll hear from:

— Michael Barber
— Zontee Hou
— Joe Pulizzi
— Ann Handley
— Lee Odden
— Carla Johnson
— Jay Baer
— Rachel Mann
— John Jantsch
— Melanie Deziel

This segment is part of a larger episode that investigates thought leadership, answering more questions about it, such as:

— How important is thought leadership?
— What is the process to achieving thought leadership, or becoming a thought leader?
— Do you need a unique point of view or differentiator to get it?
— How do you get to your unique point of view?
— Can small businesses or brands be thought leaders?
— Which businesses, brands, or individuals come to mind when you think of thought leadership?

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