Nokian Tyres presents: White Hell, the most extreme winter testing facility in the world

The Ivalo Testing Center “White Hell” is where Nokian Tyres, the northernmost tyre manufacturer in the world, tests its winter tyres rigorously on snow, ice and slush. Experienced test drivers put the tyres’ performance to the limit in uncompromising tests in order to find the best tyres out of the good ones. If a tyre works under the world’s most demanding conditions, it will work reliably everywhere.