OVS industry FW 2011-12 - Woman Campaign by Mikael Jansson

After the Scott Schuman experience, who through his portraits of real people captured the many styles of OVS industry, we move to symbolic representation of a world of references within which each individual can express their own style, taste and personality.
Thanks to the professionalism of a high class team —photographer Mikael Jansson, stylist Karl Templer and models Sasha Pivovarova and Sean O'Pry — the new Fall/Winter 2011 campaign offers an iconic language which is highly allusive and aspirational with just a few images meticulously designed and shot in studio, to be able to control every detail of the styling, lights and atmosphere.
The urban environment and real set allow room for decontextualization in both a neutral and abstract place without space and time. It could potentially take place anywhere and at any time highlighting the international style (space) on one hand and the versatility and flexibility of what is available (time and opportunity to wear) on the other.

[ahmedjaved]

Don't underestimate the male Sean o pry