Switching from Maximise Clicks to Maximise Conversions [Google Ads]

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Hi, i was getting great results on max clicks with bid limit on 35$ / day, after 25 conversions I switched to max conversions with target CPA set at my average cost/conv. and I got nothing for the past 3 days even though I doubled the budget at 70$/day...?? What did I do wrong? How can I fix this?

Switching from a "Max Clicks" bidding strategy to a "Max Conversions" bidding strategy with a target CPA can have a significant impact on your campaign's performance. There are a few potential reasons why you might not have seen the desired results after making this switch and increasing your budget. Here are some factors to consider and steps you can take to address the issue:
Allow for sufficient time: When you switch bidding strategies, it may take some time for the system to optimize and deliver the desired results. Three days might not be enough to evaluate the performance accurately. Give your campaign a bit more time to gather data and optimize.
Review your target CPA: Check if the target CPA you set aligns with your average cost per conversion. If the target CPA is set too low, the system might not be able to deliver enough conversions within that cost constraint, resulting in limited or no results. Consider adjusting the target CPA to a more realistic and achievable value based on historical performance.
Assess the conversion tracking: Ensure that your conversion tracking is properly set up and functioning correctly. Verify that the conversions are being attributed accurately to your campaign. Check your tracking codes or pixels to ensure they are implemented correctly on your website or landing pages.
Evaluate the campaign structure: Review the structure of your campaign, including ad groups, keywords, and ad creatives. Ensure that your keywords are relevant and aligned with your target audience. Evaluate your ad copy and landing pages to ensure they are compelling and optimized for conversions.
Analyze the competition: Assess the competitive landscape in your industry or niche. Increased competition might impact the performance of your campaigns. Consider adjusting your bidding strategy, budget, or targeting to better compete in the market.
Experiment with different bidding strategies: If you are not seeing the desired results with "Max Conversions," consider trying other bidding strategies such as "Target ROAS" or "Enhanced CPC." Different strategies may yield different results based on your campaign goals and historical performance.
Optimize your landing pages: Evaluate your landing pages to ensure they are user-friendly, visually appealing, and optimized for conversions. A poorly designed or confusing landing page can significantly impact your conversion rates.
Seek professional assistance: If you've tried the above steps and are still not seeing improvements, consider reaching out to a digital marketing professional or a specialist familiar with the platform you are using. They can review your specific campaign setup and provide tailored recommendations based on your unique circumstances.
Remember that digital marketing campaigns often require ongoing monitoring, optimization, and testing to achieve optimal results. It's essential to be patient, collect data, and make informed adjustments based on the performance metrics you gather over time.

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